Denise Broady is the Chief Marketing Officer at Appian, a low-code and solution-focused organization that helps customers become more agile, creative, and connected. Denise’s experience as COO and CMO gives her a unique perspective on business and expertise in transitioning between companies and distinctly different jobs. When asked how her COO background influences her current role, she says, “I really love to bring processes and data to the art of marketing.”
On the show, Denise discusses how she became the CMO at Appian. We talk about her experience transitioning virtually and things to think about for anyone managing their career or taking on a new role.
In this episode, you’ll learn:
- The importance of the first 100 days of a new role
- How success centers around accountability and ownership
- Why finding your culture fit matters
Key Highlights:
- [01:55] Denise’s journey to becoming CMO at Appian
- [05:55] Denise’s experience in both COO and CMO roles
- [09:08] How Denise views ownership of driving sales pipelines
- [11:21] Should the COO role own the sales pipeline?
- [13:55] The first 100 days onboarding in a virtual environment
- [17:45] Denise’s advice on peer-to-peer interaction
- [20:17] Denise’s advice for managing your career growth
- [25:15] A defining experience that made Denise who she is today
- [27:20] Denise’s advice for her younger self
- [29:36] Denise’s recent impactful purchase
- [31:10] The brands, companies, and causes Denise follows
- [35:18] What Denise says is today’s biggest threat and opportunity for marketers
Resources Mentioned:
- Denise Broady
- Appian
- Low-code
- Refugee Camps in and surrounding Vietnam (PBS Story)
- Moo Notebooks
- David Sinclair author of Lifespan
Subscribe to the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
- Denise’s LinkedIn: https://www.linkedin.com/in/denisebroady/
- Denise’s Twitter: https://twitter.com/dvubroady
- Appian’s Twitter: https://twitter.com/Appian
Connect with Marketing Today and Alan Hart:
- http://twitter.com/abhart
- https://www.linkedin.com/in/alanhart
- http://twitter.com/themktgtoday
- https://www.facebook.com/themktgtoday/
- https://www.linkedin.com/company/marketing-today-with-alan-hart/
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.