The state of diversity, equity, and inclusion has changed rapidly since the pandemic. Thankfully, Celeste Warren is here to help us understand how to navigate it. No matter if you’re a C-Suite executive, a middle manager, or an individual employee she takes us through the important steps you can take to become a D&I ambassador and how it impacts the bottom line.
In this episode, Celeste and I discuss how recent events have changed the way we think about D&I, as well as why having a good grasp on it is vital to connecting with your customers and retaining top talent.
In this episode, you’ll learn:
- How social and cultural factors shifted the importance and implementation of D&I practices
- Ways leaders and employees at every level can enact change
- Why understanding D&I is vital to successful marketing campaigns
Key Highlights
- [04:10] Celeste’s path to D&I at Merck
- [10:00] What inspired Celest to write her new book
- [13:40] The current state of D&I in corporate America
- [18:15] The importance of C-Suite leaders taking accountability
- [20:30] The role of middle management
- [25:25] How can individuals be D&I ambassadors
- [29:15] Three easy steps to become an ambassador
- [33:35] Why understanding D&I is vital to successful marketing
- [38:10] How can organizations do social activism the right way
Resources Mentioned:
- Celeste Warren
- Diversity & Inclusion at Merck
- How to Be a Diversity and Inclusion Ambassador: Everyone’s Role in Helping All Feel Accepted, Engaged, and Valued
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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies but is an entrepreneur at his core, having founded or served as an executive for nine companies.