During this 203rd episode of “Marketing Today,” I interview Sterling Snow, the senior vice president of revenue at Divvy.
Today we talk about the founding story of Divvy and why it was created in the beginning. We also talk about marketing at a high-growth company and what the impact of building your own brand can be on your own company.
Snow tells us how Divvy began and where Divvy customers start their journey. He describes his broad role and predicts that having someone that is singularly responsible for revenue in this way will become a trend. Snow shares Divvy’s initial marketing strategy and how the company diversified. His advice to other marketers at high-growth companies is, “You can find these high-efficiency low-cost channels that really allow for quick and efficient growth.”
Snow then emphasizes the importance of how people can use their personal brands to benefit the companies they work for. He says, “I think people underestimate how much impact they can have on their own careers and on the companies, they work for if they take a little bit of time to put together a content strategy for themselves.” The conversation highlights how starting your own personal brand can help your company.
Highlights from this week’s “Marketing Today”:
- Where Sterling grew up and what brought him to Salt Lake City. 01:43
- Divvy is a financial platform that allows companies to automate expense reports and make payments. 02:40
- The impetus to found a payments/expense management company. 03:26
- Where Divvy customers start their journey. 5:04
- How Divvy makes its money. 06:11
- Sterling’s responsibilities as Senior Vice President of Revenue. 06:56
- How Sterling approaches the large scope of his role. 07:42
- What led Sterling into the marketing realm. 08:30
- Divvy’s marketing strategy. 09:24
- Sterling advises other high-growth marketers. 11:28
- When Divvy was founded. 12:59
- How Divvy has diversified its marketing strategy. 13:16
- How Sterling fuels his ideas. 13:57
- The importance of how people can use their personal brands to benefit the companies they work for. 14:40
- The best way to build your personal brand while highlighting the company. 15:49
- Is there an experience in his past that defines who he is today? 18:25
- How Sterling knows when to take a break. 20:54
- What is the advice Sterling would give to his younger self? 21:48
- Are there any brands, companies, or causes that Reggie follows that he thinks other people should take notice of? 22:54
- The most impactful purchase he has made in the last 6-12 months of $100 or less. 33:52
- Sterling’s take on the top opportunities or threats facing marketers today. 25:14
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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.