David Seigel is the CEO of Meetup, author of Decide and Conquer, Professor of Management at Columbia University, and host of Keep Connected podcast. He’s served as an influential leader at many organizations, including Investopedia, Seeking Alpha, and 1-800-Flowers. David and his team at Meetup are working to cure the loneliness epidemic by connecting people to each other. They’ve navigated major pivots throughout the pandemic as an in-person-first organization, and David has a lot to share about what he’s learned.
On the show today, David and I talked about how Meetup adjusted its tactics while remaining true to its mission. Later, we discuss the power of community in our individual lives and at a business level. David also explains how an engaged community can decentralize your marketing for the better by serving as your most valuable brand ambassadors.
Listen in to learn more.
In this episode, you’ll learn:
- The most important aspect of pivoting
- How to decentralize brand marketing
- The power of community
Key Highlights
- [03:00] David’s journey to Meetup
- [06:30] How 9/11 led to the creation of Meetup
- [08:45] Navigating the pandemic as an IRL-first organization
- [12:30] Pivoting in the pandemic and beyond
- [15:30] The benefits of virtual Meetups
- [18:00] What you’ll find in Decide and Conquer
- [21:00] Lessons David has learned about community
- [24:00] How to decentralize brand marketing
- [30:00] An experience that defines David
- [33:00] David’s advice for his younger self
- [35:00] What marketers should be learning more about
- [38:00] The biggest opportunity for marketers today
Resources Mentioned:
- David Siegel
- Meetup
- Decide & Conquer, book by David Siegel
- Keep Connected podcast by Meetup and David
- Kevin Ryan, former CEO at DoubleClick and investor in Meetup
- Adam Neumann, founder of WeWork
Follow the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
- https://www.linkedin.com/in/davidmsiegel/
- https://twitter.com/Davidmeirsiegel
- https://twitter.com/Meetup
Connect with Marketing Today and Alan Hart:
- http://twitter.com/abhart
- https://www.linkedin.com/in/alanhart
- http://twitter.com/themktgtoday
- https://www.facebook.com/themktgtoday/
- https://www.linkedin.com/company/marketing-today-with-alan-hart/
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.