Starting her first company at age 15, Catherine Connelly is all about meeting new people. As the SVP of Marketing for The Meet Group, the top provider of live streaming video and creator economy solutions for a number of the world’s top social apps, Catherine relies heavily on that connection to her users for audience engagement and growth.
In this episode, Catherine and I discuss her extraordinary career path, iOS changes, The Meet Group’s differentiating model for monetization, and the importance of storytelling.
In this episode, you’ll learn:
- How to update your tactics for performance marketing
- The future of social media monetization
- The importance of PR and storytelling
Key Highlights
- [0:42] First business at age 15 with her two brothers
- [04:25] Catherine’s career path
- [12:24] Having a place to connect with others
- [15:48] Knowing where your users are; how to update your tactics
- [17:04] How iOS changes affect acquisition efforts
- [19:39] Monetization of The Meet Group
- [23:57] Catherine’s role at The Meet Group
- [27:45] Best tactics for performance marketing
- [31:38] App Store optimization
- [37:31] PR, storytelling, and making viral or sharable moments
- [42:49] A moment that defines who Catherine is today
- [44:59] Catherine’s advice for her younger self
- [47:22] What marketers need to learn more about: macro trends and thinking scrappy
- [49:54] The companies and causes Catherine follows: Oasis Consortium
- [52:40] The biggest opportunity for marketers today: Apple really makes things up
Resources Mentioned:
- https://www.themeetgroup.com/
- Evolution of the company and timeline – MyYearBook, QuePasa (Public), MeetMe
- Apps acquired – Skout, Tagged, Lovoo, Growlr
- Sold for $500MM to create ParshipMeet in September 2020
- Now a B2B Video Platform Business running on a dozen apps
- Qualcomm CMO on Marketing Today discussing macro trends
- App Store Optimization
- Data providers of app stores – Data.ai
- Oasis Consortium – building better tech with ethical standards and technologies
Follow the podcast:
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Connect with the Guest:
- https://www.linkedin.com/in/catherinecookconnelly/
- https://twitter.com/cncook
- https://twitter.com/TheMeetGroup
- https://twitter.com/MeetMe
- https://twitter.com/Tagged
- https://twitter.com/Growlr
Connect with Marketing Today and Alan Hart:
- http://twitter.com/abhart
- https://www.linkedin.com/in/alanhart
- http://twitter.com/themktgtoday
- https://www.facebook.com/themktgtoday/
- https://www.linkedin.com/company/marketing-today-with-alan-hart/
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.