As the Head of Ad Marketing at Roku, Jordan Rost helps marketers understand shifting media behavior, re-imagine storytelling for the Streaming Decade, and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly, and Accenture.
On the show today, Jordan and I discuss why buyers should prioritize streaming in their ad strategy and why Roku expects this year to be the first truly streaming-first Upfront. They also dive into the ways media is changing and how to tailor ad experiences to your audience.
Listen in to learn more.
In this episode, you’ll learn:
- How to achieve brand impact and measurability with streaming ads
- The future of Upfronts
- Ways to tailor experiences to your audience
Key Highlights
- [02:30] Jordan’s guiding principle on his journey to Roku
- [04:30] Orienting to consumers’ perspectives
- [08:30] Opportunities for performance marketing on streaming platforms
- [14:30] The future of Upfronts
- [17:00] Delivering better audience experiences
- [21:00] Incorporating brand stories in streaming naturally
- [23:30] Experiences that define Jordan
- [24:30] Jordan’s advice for his younger self
- [25:30] What marketers should be learning more about
- [30:30] The biggest opportunity for marketers today
Resources Mentioned:
- Roku
- Jordan Rost
- Nielsen
- Previous stops in career: Google, Nielsen, Adaptly, Accenture
- Roku Upfronts
- Previous episode with Sweta Patel at Roku
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Connect with the Guest:
Connect with Marketing Today and Alan Hart:
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Connect with Marketing Today and Alan Hart:
- http://twitter.com/abhart
- https://www.linkedin.com/in/alanhart
- http://twitter.com/themktgtoday
- https://www.facebook.com/themktgtoday/
- https://www.linkedin.com/company/marketing-today-with-alan-hart/
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.