Ian Colley has worn many hats, from working as a chicken processor in his college days to his current role as CMO at The Trade Desk. He joins the show to share what he’s learned about marketing, communications, and data-driven advertising from the variety of roles he’s played.
In this episode, Ian and I discuss the open internet and how it allows you to manage your campaign spend more precisely, reach your entire audience, and make data-driven decisions.
In this episode, you’ll learn:
- How to manage your campaign spend more precisely
- Why connected television needs to be a part of your advertising strategy
- The importance of data-driven decisions in advertising
Key Highlights
- [02:00] Ian’s career path, from a large corporation to a startup
- [04:30] Crossover between communications and marketing
- [08:30] The power of the open internet
- [10:30] Reaching your entire market with connected television
- [13:30] How The Trade Desk helps modern marketers
- [15:30] The transformation of journalism
- [17:00] An experience that defines Ian
- [18:45] Ian’s advice for his younger self
- [19:30] What marketers should be learning more about
- [21:30] Brands Ian is fascinated by
- [23:00] The biggest opportunity and threat for marketers today
Resources Mentioned:
- Ian Colley
- The Trade Desk
- The Trade Desk on the Open Internet
- What Matters Videos from The Trade Desk
- Edward Novotny (NY Times Obit)
- Founder-led companies: The Trade Desk, WeWork, Tesla, Amazon, Facebook
- WeCrash video series
- Connected TV
Follow the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
- https://www.linkedin.com/in/ian-colley-732a491/
- https://twitter.com/IanColley123x
- https://twitter.com/TheTradeDesk
Connect with Marketing Today and Alan Hart:
- http://twitter.com/abhart
- https://www.linkedin.com/in/alanhart
- http://twitter.com/themktgtoday
- https://www.facebook.com/themktgtoday/
- https://www.linkedin.com/company/marketing-today-with-alan-hart/
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.