Moderator Geoff Keighley of Spike TV gathers a panel of experts to discuss the evolution of game trailers and successful strategies in using videos to market games in this session filmed at the 2009 [a]list summit. Participants include Karl Stewart, marketing director at Eidos, Ryan Wener, marketing director at Activision, and Phil Marineau, product marketing, EA.
Watch it at the [a]list summit channel.