Media has become democratized: Everyone can get involved. But succeeding is something else entirely.
So what should marketers consider in order to attract customers while pushing boundaries in distribution, engagement and monetization? See the list below and join top brands at MMS NY: The Connective Power of Content on April 17 as they share what’s working and what’s not.
- Personalization – Using data and technology to remain relevant for your customers. The smart marketer will leverage data and analytics to create personalized content experiences that drive demand.
- Customer experience — This is increasingly the responsibility of the digital marketer. You must create integrated customer experiences across all digital channels, including websites, mobile apps, digital marketing, social and owned platforms. It’s all about the consumer, who expect seamless communication right now. How do we ensure we are there when our customers need our product and ensure that we provide them with useful content?
- Be a brand with purpose — Today’s biggest customer base, Millennials, care about brands that have “meaning.” If you want to hire millennials and have them consume your products or services, you need to demonstrate a presence of social good. Successful brands know what they stand for, how to share it and who to share it with to create desire. Understanding the demands of a new socially conscious generation of your customers will allow you to connect with them in authentic ways.
- Experiential marketing — Consumers gravitate toward the experiential with a desire to make unique memories—and document them all on social media. Understanding the types of experiences your audience relates to and bringing them to life by integrating your product and messages with a relevant activity or authentic moment in time is key. Experiment with new formats, platforms and emerging tech to share your story and allow customers to experience your brand in new, meaningful ways that cross the digital/physical divide.
We should reflect on Jonah Peretti’s quote: “Content is king, but distribution is queen, and she wears the pants.” It’s not just what content you’ll create, but how, where and when you deliver it, as well. Invite your distribution partners to the table so you don’t miss out on their expertise and opportunities.
MMS NY: The Connective Power of Content will be bringing together the senior brand and agency marketers that are watching these trends and shaping the future of modern marketing. Together, speakers and audience will be discussing how to make meaningful consumer connections that span the drastically changing marketing landscapes.