The NFL has opened its venerable shrine, virtually, to advertisers and marketers. Blitzing the play are men s apparel company Van Heusen and its partner retailer JC Penney. They are teaming up with the NFL in a campaign that gives fans a voice on future Hall of Fame inductions through branded web and social media sites. The game industry could collectively be wondering how EA Sports isn’t at the forefront of this move.
Read about the multi-prong campaign, and its potential pitfalls, at Ad Age.