As expected, Avatar was at the top of the three major national video charts its first week in stores. The biggest box office hit of all time saw 6.7 million units of sales in its first four days in stores, with 2.7 million of them on Blu-ray Disc.
Nielsen VideoScan First Alert sales chart indicates that the second best selling DVD, Crazy Heart, only sold 5 percent as many copies as Avatar, while the DVD version of Crazy Heart only sold 1.7 percent as many Blu-ray Discs. Things were slightly more even on Home Media Magazine’s rental chart, with Crazy Heart finishing second again and recording 31 percent as much activity as Avatar.