BitRhymes is changing its name to Bash Gaming to better reflect its brand identity being tied to developing online casino games. Their hit game Bingo Bash should generate around $55 million in revenue this year.
“We believe the casino games, in general, have a very strong game mechanic,” said Bash Gaming CEO Sumit Gupta. “Once they start playing, they want to play more and more, and with the ability to play with friends, it makes it more exciting.”
“We are very focused on what we are doing today,” Gupta added. “This is a very exciting space, and dealing with real money is a green field opportunity, especially in Europe, where it’s legal. That excites us.”