The video promoting Vitamin Water s flavorcreator Facebook campaign is a mash-up of bad infomercials and late-night ads. Featuring NBA star Steve Nash and rapper 50 Cent, the video mostly relies on Nash’s surprising grasp of deadpan comedy, what BrandFreak blogger Elena Glowatz nails by calling out as a too soon Bill Mays parody.
Besides the video, Vitamin Water’s flavorcreator concept has merit. The heavily celebrity and sports star endorsed line has associated flavors and drink colors with personalities before, and now lets consumers do the same. Watch the clip and read more at BrandFreak.