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Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of Invisalign, and its Managing Director for the Asia Pacific region. Through his dual roles, Raj has global responsibility for product, marketing, strategy, and clinical teams, as well as for the market development and commercial execution of all Align Technology products and services in the Asia Pacific region.
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Two powerhouse creative agencies, Ayzenberg Group and The Mill, leveraged their collaborative expertise to support The Elder Scrolls® Online and Zenimax Online Studios as they launched the new Chapter in the iconic MMORPG. We caught up with the teams involved in the effort about the drastically different approach they took for the new release.
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A recent report by the U.S. Chamber of Commerce's Commission on Artificial Intelligence Competitiveness, Inclusion, and Innovation suggests that CMOs may face a dual challenge when navigating the use of AI in marketing strategy.
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