Trend Set: Global Brands Center Customer Needs In New Campaigns

Ayzenberg trend-watcher Ashley Otah explores the ways in which some of the world’s biggest brands are…

What Marketers Can Learn From Balenciaga’s Wild Q4

From dropping YE to dropping a $25 million lawsuit against North Six, Balenciaga’s marketing saga has…

Equinox, Lightspeed, Integral Ad Science Name New CMOs; Former Glossier CMO Becomes Chief Executive At Loop

This week, we track new hires at Equinox, Lightspeed and Integral Ad Science as the companies…

What Makes A Great CMO With Norm Yustin, Partner And Global Leader Of Customer Activation & Growth Practice At Russell Reynolds Associates

Norm Yustin spent the first part of his career as a marketing executive. However, after a…

Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming

A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…

Trend Set: Brands Innovate On Social To Drive Traffic, Sales

This week, Ayzenberg trend-watcher Ashley Otah examines how retailers are looking to social media for inspiration…

ANA: The State Of Diversity In Marketing And Advertising In 2022

The marketing and advertising industry is more diverse than ever, according to the Association of National…

Gaining Relevance And Connecting To Consumers With Laura Hutfless, CEO And Co-Founder Of FlyteVu

Laura Hutfless operates at the intersection of brands and culture makers. She works with founders with…

Brands And Social Ecommerce Face Uncertainty As UK Sets Sights On “Critical Third Parties”

A new UK Bill proposes potentially far-reaching powers over the tech companies driving the social eCommerce…