Those thinking that Facebook’s video component still has a long way to go before catching up with YouTube may want to take a look at the social site’s latest numbers – because they’re quite staggering.
AdWeek recently reported that the company’s Q1 2015 ad revenue numbers are adding up, showing a 46 percent growth to $3.3 billion. That’s an incredible growth, especially considering the mobile side of things, with 73 percent of overall ad sales. That’s a four percent increase from the previous year’s numbers.
Despite the huge numbers, however, this actually indicates a slight decrease in business sales, although there’s not much to complain about. The market share in general continues to hold strongly, with Facebook accounting for eight percent of the overall $145 billion online advertising space for this past year – up from six percent the previous year, according to eMarketer numbers.
This won’t stop the company from continuing to try and make its video features more prominent for advertisers, especially considering that partnerships have managed to drive home big numbers, benefiting both parties.
Other stats from the company’s recent earnings report:
- Monthly active users (MAUs) rose 13 percent year-over-year
- Mobile-only MAUs totaled 581 million, marking 40 percent of the platform’s total audience
- North America accounted for 49 percent of its overall revenue
- Revenue from payments and other fees managed to fall five percent from the previous year, but this is due to a consumer shift from desktop to mobile gaming
Re/code also reported that the popular social site has managed to reach four billion video views daily, a huge leap over the one billion reported back in September 2014. 75 percent of those overall views came from mobile devices. Most of that comes from successful formatting. “We’ve always believed that the format of our ads should follow the format of what consumers are doing on Facebook,” said COO Sheryl Sandberg during a recent investors call. “The fact that there’s so much consumer video, that gives us the opportunity to do more marketing video as well.”
In the meantime, Mark Zuckerberg and company will keep a close eye on trends and see what more it can provide for brands. The second quarter numbers should certainly be interesting.