From the masterminds behind the scary and viral “Take This Lollipop“ video, Linking Park’s new music video for “Lost in the Echo” places your Facebook pictures into the storyline to personalize the tale for each viewer.
The video can be found at LostInTheEcho.com, which will ask for temporary access to your Facebook photos. This teaser video shows how the emotionally intense people in the video will react to your pictures.
Interactive director Jason Nickel and Tool‘s Jason Zada co-directed the video, infusing it with the Facebook integration that turned “Take This Lollipop” Facebook app into an eerie web sensation in 2011. The app was proclaimed the fastest-growing Facebook app ever, with nearly 10 million Likes.
At the end of the Linkin Park video, the site will give you the option to share the experience on Facebook or Twitter.
