Loren Angelo, head of marketing at Audi of America, showed a teaser of Audi’s product integration in Marvel’s summer 2015 release of Ant-Man during Variety’s Massive Entertainment Marketing Summit {link no longer active}.
With the same “going big” attitude utilizing new technologies and platforms, Audi did an activation for this year’s Super Bowl by teaming up with The Onion to execute one of the first succesful Snapchat campaigns to connect the car marker with new audiences during the big game.
So what’s next for the Audi brand More short-form video on YouTube and other platforms.
After a fun April Fool’s day YouTube video about the launch of an autonomous office chair with “supervisor avoidance technology,” Angelo has an ambition to leverage online video content in the future to reach young “smart” audiences online.
“Look out for more short form videos from us in the future, optimized for social sharing,” he said.