Andrew Zimmerman is the CEO of Journey, an innovation and design consultancy that works across the physical, digital, and virtual landscape. Andrew recently formed this future-forward company with the help of enthusiastic backers and several acquisitions, allowing it to quickly expand and scale.
In this episode, Andy and I discuss how brands can leverage emerging technologies to envision and create the next evolution of customer experience.
In this episode, you’ll learn:
- Why you should be developing a voice interface for your product or organization
- How to think about what your customer’s journey will look like in the future
- Why you can’t apply traditional thinking to the new ‘worlds’ being created today
Key Highlights
- [01:42] A teaser for Andy’s bestseller “Journey”
- [08:00] Andy’s move from CEO of Frog to CEO of Journey
- [12:25] What made it easy for Andy to raise funds
- [14:36] Looking at the next generation of customer journeys
- [19:15] Why Andy calls voice interfacing the “unheard channel”
- [22:40] Analyzing the wild, wild west that is the Metaverse
- [28:33] Blurring the lines between physical, immersive, and virtual worlds
- [34:25] What marketers should be learning more about
- [38:40] The biggest opportunity or threat for marketers today
Resources Mentioned:
- Andrew Zimmerman
- Journey
- EP227 with Andy when he was CEO of frog
- Journey (book by Andrew Zimmerman)
- Journey acquisitions – ICRAVE, Futures Intelligence Group, Skilled Creative
- Looking ahead: Immersive design, Web3 social, Gaming, PR for the metaverse
- Epic Unreal Engine available for all creators
- GPT-3
- MidJourney
Follow the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
- https://www.linkedin.com/in/andrewzimmerman1/
- https://twitter.com/zimmermanandy
- https://twitter.com/Journeydotworld
Connect with Marketing Today and Alan Hart:
- Twitter: Alan B Hart – http://twitter.com/abhart
- LinkedIn: Alan B Hart – https://www.linkedin.com/in/alanhart
- Twitter: Marketing Today – http://twitter.com/themktgtoday
- Facebook: Marketing Today – https://www.facebook.com/themktgtoday/
- LinkedIn: Marketing Today – https://www.linkedin.com/company/marketing-today-with-alan-hart/
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.