To help promote its forthcoming blockbuster The Hunger Games: Mockingjay – Part 1, Lionsgate has teamed up with an unusual partner to bring a distinct message alongside the film. In this case, YouTube.
The movie studio announced its partnership with Google, which will help produce a week-long video series titled “District Voices” and feature several YouTube superstars that will lend their creativity when it comes to telling original stories inside the dystopian world that the film takes place in.
The video promo, as you see below, will kick off the series starting today, and will feature a new episode running through Friday, featuring such user as iJustine and Veritasium, along others. The videos will be featured on a devoted YouTube channel, along with Capitol TV’s website.
Produced at YouTube Space L.A., the project should gain a huge audience, as the YouTube stars involved have a total of nearly five million subscribers.
The viewing schedule is as follows:
Oct. 20 – District 8: Rob Czar and Corinne Leigh of the Threadbanger YouTube channel show how to best make use of excess Peacekeeper armor.
Oct. 21 – District 2: Shane Fazen of FightTIPS showcases the training and techniques required to be a Peacekeeper in Panem.
Oct. 22 – District 5: Derek Muller of YouTube science channel Veritasium explains new ways the Capitol may generate electricity in the future.
Oct. 23 – District 9: Jimmy Wong and Ashley Adams of Feast of Fiction demo baking techniques from Panem’s Grain District.
Oct. 24 – District 6: iJustine’s Justine Ezarik, gives a glimpse at the driving force that proudly supports the transportation needs of Panem’s vaunted Peacekeepers.
The Hunger Games: Mockingjay – Part 1 opens in theaters November 21st.