Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results.
Recommended For You
Trend Set: Reddit Cleans Up; Instagram Facial Analysis
Ayzenberg Junior Strategist Ashley Otah recounts the past week’s most significant trends. Reddit Reddit is starting…
Advertising Leaders Announce Plans To Expand Ad Net Zero Initiative Globally
Ad Net Zero—the initiative launched by the Advertising Association, the ISBA and the IPA in the…
Social Media News Roundup: Cannes Lions Festival Edition
This week in social media news from the Cannes Lions Festival, YouTube releases its 2022 Culture…