Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds. The headline of an advertising copy is said to be the most important part, and quite often a small change in its wording brings disproportionate results.
Recommended For You
Cultivating A Community Of Brand Advocates With Traeger CMO Todd Smith
Todd Smith developed a deep respect for brands and brand managers early in his career. After…
This week, we track new hires at Equinox, Lightspeed and Integral Ad Science as the companies…
New IAB Report: Ad Spend Will Rise Unevenly In 2023
As advertisers reevaluate their budgets and their new priorities in the face of potentially ongoing inflation,…
