A marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” represents the Roman numeral for 1,000.
Recommended For You
Hyundai Elevates Thomas Schemera To Global Chief Marketing Officer
This week in leadership updates, Hyundai promotes Thomas Schemera to global CMO, Array taps Jeff Tobler…
Snapchat Says It Now Reaches 70 Percent Of 13 To 24-Year-Olds
This week in social media news, Snapchat now reaches 70 percent of 13 to 24-year-olds, Twitter…
Improving Customer Engagement Strategies
Brands that message customers across multiple channels saw a 58 percent increase in 30-day retention, customers…
