A marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” represents the Roman numeral for 1,000.
Recommended For You
Stitch Fix Names Debbie Rose Woloshin Chief Marketing Officer
This week in leadership updates, Stitch Fix hires Debbie Rose Woloshin as chief marketing officer, Kohl’s…
Marketing Spending Growth Breaks 10% For First Time In A Decade
Annual growth in marketing spending exceeded 10 percent for the second time in the last 10…
JCPenney Names John Aylward Chief Marketing Officer
This week in leadership updates, JCPenney hires John Aylward as new chief marketing officer, Bark, Inc.,…