A marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” represents the Roman numeral for 1,000.
Recommended For You
Trend Set: Collaborations On Our Radar
Ayzenberg’s Ashley Otah returns this week with the latest trends focused on collaborations and partnerships. Morgan…
The Sound Of Brands With Amp’s Michele Arnese
Michele Arnese has always had a love for music. Still, it was only after spending ten years…
Modernizing A 135-Year-Old Brand With Avon’s Global CMO Kristof Neirynck
The task of revitalizing a 135-year-old brand for today’s market is daunting at best, but for…
