A group of companies that serve each other’s specialized needs and that do not serve a broader market. A vertical market is tightly focused on meeting the needs of one specific industry.
Recommended For You
What We’re Reading—Week Of September 14th
A rundown of what we’re sharing internally this week. Brand Equity – History Matters Forbes Nurtured…
Recipe For Brand Refresh With King Arthur Baking’s Bill Tine
On this 225th episode of “Marketing Today,” I interview Bill Tine, the vice president of marketing…
What We’re Reading—Week Of September 7th
We’re tracking the most important news for marketers making the rounds the week. ‘Retailers Are Media…
