James Cameron’s big budgeted film Avatar launched a YouTube takeover campaign in fifteen international markets to promote its December 10 world premiere, reports Brand Republic. The campaign continues today to support the film’s opening to the public.
Brand Republic says the campaign first enlisted YouTube Power Users to promote yesterday’s premiere by letting them film the red carpet from a fans’ perspective. Starting today, the campaign expands into a site takeover of YouTube’s home page, including a masthead featuring a trailer for the film. The takeover campaign is running across Europe as well as Australia, Japan, South Korea, Mexico and Hong Kong. Brand Republic says the campaign by Avatar distributor Twentieth Century Fox is similar to the one it ran for the summer blockbuster Wolverine: X-Men Origins.
Read more at Brand Republic.