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February 1, 2023 | Carla Rover

Virtual Concerts Present A New Metaverse Pathway For Brand Marketers

As brands assess the relevance of the metaverse to their marketing goals, sponsored virtual concerts present a novel consumer engagement opportunity

February 1, 2023 | Richard Martinez

Florida State University Launches CMO Post; Beauty, Gaming Brands Aim For Global Growth With New Chief Marketers

We’re tracking recent chief marketer appointments in the beauty, gaming and retail sectors this week, as well as the creation of a CMO role at Florida State University.

February 1, 2023 | Alan Hart

Navigating The Intersection Of Culture And Conversion With Michelle Taite, CMO At Intuit Mailchimp

Michelle and her team at Mailchimp lead by example and show what great marketing looks like at the intersection of culture and conversion.

January 27, 2023 | Carla Rover

What Brand Marketers Can Learn From The DTC Playbook

Brand marketers have an unprecedented opportunity to shorten the sales funnel and garner deeper insights into customer behavior by reflecting on what makes the DTC model enticing to consumers

January 27, 2023 | Carla Rover

‘Dead Space’ Campaign Taps Into World-Building And Social Challenges

The team behind the new tie-in social campaign @TheBench chatted with us about introducing the world of Dead Space to new audiences while connecting with a long-dormant—but dedicated—community

January 25, 2023 | Alan Hart

Having The Bravery To Be A Change-Maker With Andrea Brimmer, Chief Marketing & Public Relations Officer At Ally Financial

Andrea fills us in on how she came to be the CMO of Ally, her approach to creating the brand, and how Ally is leaning into their role as a disrupter in the category to address pain points in the financial industry

January 23, 2023 | Carla Rover

Data Clean Rooms: A Primer For Marketers

From CES 2023 to Twitter, data clean rooms are big news, and brand marketers may have a promising cookie alternative

January 23, 2023 | Ashley Otah

Trend Set: Mountain Dew Leans Into Drop Culture; L'Oréal Turns To Influencers Over 40

This week, we’re sharing an example of a brand leveraging a cultural moment and a beauty industry giant turning to older influencers for its latest campaign

January 19, 2023 | Carla Rover

State Of Mobile 2023: Social App Usage Soars, US And TikTok Top Consumer Spending

A new report from Data.ai reveals that American consumers and TikTok lead in average revenue per user (ARPU), but is the platform delivering results for marketers?

January 18, 2023 | Alan Hart

The Business Benefits Of Continued Education With Michelle Boockoff-Bajdek, CMO At Skillsoft

Michelle Boockoff-Bajdek, CMO at Skillsoft, is a big proponent of continual learning and believes development and growth should be accessible to all. She is passionate about making learning fun and gets to do just in her role

January 17, 2023 | Carla Rover

Retailers Look To Search, Partnerships For Growth In 2023

Retailers are seeing falling ROI on some ad strategies and will look to partnerships to boost customer acquisition and revenues in 2023

January 17, 2023 | Ashley Otah

Trend Set: Hyper-Personalization Grows On Social

Meeting people where they are—whether through personalized content streams or inclusive design—is the latest brand pivot, as outlined by Ayzenberg’s Ashley Otah in this week’s trend roundup

January 13, 2023 | Carla Rover

Could AI Be A Powerful Creative Tool For Brand Marketers?

AI will fuel creativity and boost productivity in the coming years. Here’s a look at brands that are already joining the AI bandwagon

January 12, 2023 | Richard Martinez

McDonald’s Promotes Chief Marketer To Executive Suite; TIME, Denny's, Broncos Welcome New CMOs

We’re tracking new hires and promotions among chief marketers at McDonald’s, Denny’s, TIME and the Denver Broncos this week.

January 12, 2023 | Carla Rover

Analysts: Gaming Growth Expected In 2023 Despite Recession Fears

Analysts like Morgan Stanley believe that 2023 will likely be “an inflection year” for the gaming industry

January 11, 2023 | Alan Hart

The Power Of Breakthrough Creative With Geoff Tanner, Chief Commercial And Marketing Officer At J.M. Smucker Co.

J.M. Smucker Co. CMO Geoff Tanner explains “The Power of One,” the importance of household penetration and reach and how improved metrics will impact the future of marketing and creative

January 10, 2023 | Carla Rover

Consumers Will Look To Influencers For Brand Discovery In 2023

Consumer concern over the cost of living is driving them to be cautious about spending and look for affordable alternatives to higher-priced goods—including new brands

January 5, 2023 | Carla Rover

CES: Brands Showcase Emergent Tech That Amplifies Convenience And Inclusivity

Some of the world’s most recognizable brands are showcasing tech that removes friction from consumer experiences at CES.

January 4, 2023 | Carla Rover

Snap Leans Into AR Brand Experiences: Q&A With Snap Canada GM Matt McGowan

We spoke with Matt McGowan, Snap’s general manager, about how providing user-friendly AR tools has presented an opportunity for brands and creators

January 4, 2023 | Alan Hart

Being Instinct-Led And Data-Supported With Jay Livingston, CMO At Shake Shack

Shake Shack CMO Jay Livingston discusses how the restaurant chain is meeting consumers’ digital needs and the importance of purpose