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May 26, 2023 | Alan Hart

Adding Meaningful Insights And Activating Data With Vincent Washington, VP Of CXM Best Practices Group At Sprinklr

Marketing Today host Alan B. Hart and our guest discuss the evolution of Sprinklr, which has transformed from a digital listening and social media management platform to a comprehensive CXM solution

May 24, 2023 | Alan Hart

Building Internal Marketing Foundations With Lara Krug, CMO At The Kansas City Chiefs

Lara Krug is the CMO of the Super Bowl-winning Kansas City Chiefs. Before entering the NFL, she worked at Avon, L’Oréal, and Anheuser-Busch, where she learned the GTMs for beauty and beer weren’t all that different

May 23, 2023 | Alan Hart

The Future Of Customer Data Platforms With Ryan Fleisch, Head Of Product Marketing, Real-Time CDP, And Audience Manager At Adobe

In this episode, we’re chatting about what makes Adobe’s CDP “real-time,” new features to help businesses operate effectively in the cookieless world, and how generative AI will transform how companies use data

May 22, 2023 | Alan Hart

Teamwork, Perseverance, And Innovation With Bridget Esposito, Vice President, Group Creative Director At Prudential Financial

In this episode, guest Bridget Esposito from Prudential Financial joins to discuss the launch of Adobe Firefly and how it’s helping calm fears and answer questions about AI for marketers and creatives.

May 18, 2023 | Carla Rover

The New American Audience: 3 Demographic Facts Marketers Should Be Aware Of

We’re sharing insights about American consumers drawn from the most recent U.S. Census data that marketers can use to enrich their marketing strategies

May 17, 2023 | Alan Hart

Building Authentic Connections With A Skeptical Audience With Nate Burke, Chief Marketing Officer At Axonius

In this episode, host Alan B. Hart and guest Nate Burke discuss his approach to marketing to one of the most skeptical audiences ever, cybersecurity professionals, and how Axonius is doing it differently

May 16, 2023 | Carla Rover

Gen Green: Brands Court Gen Z With Authenticity

A look at how brands translate old themes for a new generation of consumers who actively seek opportunities to express their values through their purchasing decisions

May 11, 2023 | Carla Rover

NewFronts: Streams Lean In On New Options For Brand Marketers

As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning into new ad strategies

May 11, 2023 | Carla Rover

Banking On Buzz: How The Met Gala Unlocks Crucial ROI

Whatever this year’s event earned the Met in ticket sales and donations, it will be enhanced by the value of the media attention generated by the celebs, the controversy, and the brands highlighted on the red carpet.

May 10, 2023 | Carla Rover

A Marketer’s Cheat Sheet For Reaching Gen Alpha

Gen Alpha represents potentially billions in buying power in the next 5 years as they reach 18 and begin making adult brand choices

May 10, 2023 | Carla Rover

AR Ads: A Sleeping Giant For Brands?

Recent studies show that AR ads perform better in terms of ad reception, brand perception, and purchase intention, but research also shows that context and powerful content—even when AR ads are not new to the viewer—unlock AR’s full potential to engage users

May 10, 2023 | Alan Hart

Philanthropy: Good For The Soul And The Business With Tom Nolan, CEO At Kendra Scott

In this episode, our guest (CEO of Kendra Scott) Tom Nolan and host Alan Hart discuss how determination led to his success, what he believes is the role of marketing, and the three pillars at Kendra Scott: family, fashion, and philanthropy.

May 4, 2023 | Carla Rover

We Buy Joy: What Zero-Party Data Says About Customers

A look at key zero-party data findings and some tips for launching your own zero-party data strategy

May 4, 2023 | Carla Rover

Coachella Recap: Navigating The Influencer-Earned Media Mess

Based on BLACKPINK’s over two million impressions of a single Facebook post, they generated $819k VPV and $63k VPS with a single share

May 3, 2023 | Carla Rover

Three Ways Brand Marketers Can Optimize The Value Of AI And ML Tools

A look at several ways brand marketers can leverage AI and ML tools to optimize their marketing strategy

May 3, 2023 | Alan Hart

Operating In The White Space And Creating A New Category With Jason Andree, CMO At Nufabrx

In this episode, Nufabrx CMO Jason Andree and host Alan Hart discuss why biohacking is becoming mainstream and the challenges of operating in the “white space” to create a new product in a giant industry.

April 28, 2023 | Carla Rover

A New Crop Of NFL Influencers Offers Opportunities For Brand Marketers

Brand marketers seeking to reach audiences with complex content consumption patterns may find new opportunities for engagement with NFL influencers

April 27, 2023 | Carla Rover

How Rare Beauty And Fenty Leverage Gen Z Values To Drive Media Value

For Gen Z consumers, brands that reflect their values are more appealing than those that do not, even when the price comes into play

April 26, 2023 | Alan Hart

Maximizing The Marketing Budget And Being Responsibly Irreverent With Ben Mand, CEO At Harmless Harvest

Ben Mand is the CEO of Harmless Harvest, a pragmatic innovator—and a believer that business can be a force for good.

April 19, 2023 | Alan Hart

Getting People To Try Your Product With David Sandström, CMO At Klarna

David’s diverse background includes experience in agency and client roles and working in various industries around the world, which has shaped him into the marketer he is today