Jennifer Veenstra is the Executive Leader of the Deloitte Global CMO Program.

In this episode, Jennifer and I discuss the Global CMO program, what it includes, as well as the other types of programs Deloitte offers to up-and-coming chief marketing officers. As a part of her role, Jennifer helped conduct Deloitte’s 2022 Global Marketing Trends Report where they discovered seven key trends marketers should pay attention to going into the new year. During the conversation, Jennifer helps describe their findings and how each of the seven trends can impact marketers’ strategies today.

Later in the episode, Jennifer and I dig deep into three of them: building the intelligent creative engine, designing a human-first data experience, and elevating the hybrid experience. Listen to the full episode to learn why they are so important.

In this episode, you’ll learn:

  • What global marketing trends you should pay attention to
  • Balancing human-first with data mining
  • Creating a cohesive customer experience

Key Highlights

  • [01:40] Jennifer was a professional shredder
  • [02:54] Jennifer’s path to Deloitte
  • [04:20] What is Deloitte’s CMO program
  • [06:12] Seven global marketing trends to watch
  • [10:34] Building the intelligent creative engine
  • [15:32] Designing a human-first data experience
  • [20:00] Elevating the hybrid experience
  • [22:22] Comparing experiences across industries
  • [24:28] An experience that defines Jennifer
  • [26:31] Jennifer’s advice to her younger self
  • [27:05] What marketers should be learning more about
  • [28:09] The brands and causes Jennifer follows
  • [29:12] The biggest threat and opportunity for marketers

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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.