Michael Diamond’s unique background marries science, the arts, and business. As Academic Director and Clinical Assistant Professor of Integrated Marketing and Communications at New York University, his view on the future of marketing is fascinating and incredibly on point.

In this episode, Michael and I talk about his pathway to academia and, most importantly, the new master’s degree program at NYU focusing on getting marketing and strategic communication professionals to the C-Suite. The advisors are stellar, the curriculum unassailable, and the access to the list of incredible minds is unmatched.

In this episode, you’ll learn:

  • The pillars of the new executive program at NYU and the future of marketing
  • The nuances of PR and Marketing and what marketers can learn from PR
  • The personal and professional benefits of investing in your education

Key Highlights:

  • [02:58] Michael’s career journey
  • [08:19] Michael’s role at NYU School of Professional Studies
  • [12:02] NYU’s new Executive Masters program for Marketing and Strategic Communications
  • [16:08] The curriculum of the new executive program
  • [25:00] NYU’s faculty and the advisory board for a new degree program
  • [27:33] What Michael thinks it takes to be successful
  • [31:00] An experience that defines Michael
  • [33:39] Michael’s advice for his younger self
  • [34:32] What marketers should be learning more about
  • [37:38] Brands and causes that Michael feels we should be taking notice of
  • [41:10] The biggest opportunity and threat for marketers today

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Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.