Steve Peterson

Steve Peterson has been in the game industry for over thirty years as a game designer (co-creator of the Champions roleplaying game) and marketer (product marketing for Electronic Arts, Capcom, and others). He's designed numerous games, written and edited many books (including an interactive novel), and written extensively for GamesIndustry International.

Why HTC Viveport Lets You Subscribe To VR

While millions of VR headsets are in the hands of consumers, there’s fragmentation between mobile VR,…

AppsFlyer Is Converging Performance Marketing And Brand Marketing

Marketing has become ever more dependent on data and analytics, and as a consequence companies that…

AerServ Explains What Drives Mobile Brand Advertising

Mobile game publisher Gameloft has selected AerServ as their partner to drive in-app brand advertising, and…

How Console Gaming Evolved In 2016

It’s been a banner year for gaming consoles, with the newest generation of hardware continuing to…

How PC Gaming Grew In 2016

While mobile games, at about $36 billion, have become the leading game revenue sector globally, PC…

The Biggest Mobile Gaming Trends Of The Year

The largest segment of the gaming market, mobile games, had another banner year in 2016. Overall,…

Op-Ed: TV Ads Game The Holidays

Mobile advertising continues to grow rapidly, but the costs continue to rise with so many competing…

Marketing VR Apps in the Oculus Store

The frontline for virtual reality (VR) product marketers can be found in the VR app storefronts.…

MZ CEO Explains Mobile Game Marketing Success

At the recent Web Summit in London, MZ (formerly Machine Zone) CEO Gabe Leydon spoke on…

The Future of Virtual Reality Marketing And Advertising

The virtual reality market continues to expand with new hardware and software pushing the boundaries outward.…

How Ad Giants Facebook And Google Are Showing Mobile Growth

The two advertising titans in Facebook and Google both continued to show strong growth in revenue…

Kongregate Picks Up Steam: Marketing To PC Owners

GameStop’s Kongregate subsidiary has been seeing increasing revenues from its web and mobile publishing efforts in…