The sky is the limit when it comes to promoting the Nvidia
Shield Android TV gaming and entertainment set-top box.
There's no better way to demonstrate this than with one of
its latest ads, which features skydiver Jeff Provenzano. He
also happens to be strapped into a makeshift living room
before being dropped from a cargo plane 10,000 feet in the
air, with a cat nearby.
Nvidia Executive Creative Director talks about freeing your living room by dropping one from a cargo plane
Although eSports[http://www.alistdaily.com/news/the-massive-impact-of-esports] might
be dominated by a few big names right now, particularly
shooters like the the Call of Duty series, as indicated by
Activision's push for the Call of Duty
Championship[http://www.alistdaily.com/news/how-call-of-duty-could-change-the-esports-game] — or competitive
MOBA (Multiplayer Online Battle Arena) like League of
the recently released Heroes of the
there's always room for more, which is where "oddball"
like Orcs Must Die Unchained! (OMDU) fits in.
Chief Publishing Officer Ross Borden discusses what the trap-setting action game, as well as eSports
Rihanna fans can agree on one thing: the pop superstar is
one helluva tease.
Tech titan uses songstress' mystique to create series of cryptic clues for forthcoming album ANTI
Actress Katee Sackhoff has been busy in the video game
business of late. She’s working with CCP Games on the EVE:
Valkyrie virtual reality game – and experience that’s
old hat for the Battlestar Galactica vet. And she stars in
Treyarch’s new Call of Duty: Black Ops 3 game as Special
Forces soldier Sarah Hall, which was her first experience
with performance capture. The star of Longmire talks about
the opportunities video games is opening up for Hollywood in
this exclusive interview.
The Battlestar Galactica actress is now part of Activision’s blockbuster franchise
With less than a month to go until the release of Star Wars:
The Force Awakens, hype for the film is at an all-time high.
Now, Google is getting in on the action, working alongside
the brand to introduce a new level of immersion on its sites
that fans will love.
Users can choose between the Light and Dark Side and watch their choices take effect on Google sites
From a marketing perspective, Scion’s presence at the 2015
L.A. Auto Show was one of the most interesting ones.
Toyota’s Scion’s brand is still very much operated as a
living experiment for how one of the true titans in the car
industry can reach a younger demographic than its parent
Scion targets ‘Yuccies’ with refreshingly weird marketing tactics
Join Amanda Shuckman and Gary Seastrom as they discuss this
week's top film and game trailers. This week, Zoolander 2,
Super Smash Bros and more hit our trailer inbox.
Amanda Shuckman and Gary Seastrom talk about this week's top film and game trailers
Intel Extreme Masters (IEM) celebrates its tenth season with
its North American leg at SAP Center in San Jose Nov. 21-22.
The event, which is run by ESL and sponsored by Intel, is
the longest-running global eSports tournaments. League of
Legends and Counter-Strike: Global Offensive pro gamers will
be competing for a cash prize pool of $175,000 over the
The execs behind the Intel Extreme Masters look back on a decade in eSports
Just Cause players are encouraged to cause as much mayhem
and destruction as possible, while creatively using a
variety of tools, weapons and vehicles. Just Cause 3 intends
to dial up the insanity a couple notches when it releases on
December 1st, with a massive open world set on an idyllic
Mediterranean Island for players to explore and blow up.
Creatively causing chaos and mayhem in Just Cause 3 could win fans an island
With eSports continuing to grow at an impressive
it should be no surprise that SteelSeries, a company that
makes high-quality headsets and peripherals, has announced a
first-of-its-kind partnership with the gaming team at
Winterfox. The team, which specializes in the team-based
shooter Counter-Strike: Global Offensive, will train
alongside the SteelSeries team in an effort to hone their
skills, while spreading word about the company's products at
the same time.
SteelSeries global director of sponsorships discusses how pro eSports team Winterfox will up the company's game
There's no question that Marvel Studios has been working
hard over the past few years to work a number of its
franchises into other mediums. Its movies, from Guardians of
the Galaxy to its Avengers films, have been making big
box-office bucks. Even Ant-Man, a franchise based on one of
the comic giant's lesser-known heroes, had no problem
generating $518 million. But one other avenue that is
paying off for the company is its partnership with Netflix,
which dates back to late 2013. With it, other Marvel
franchises would get their shot as a separate series
available exclusively on the streaming network.
Expansion of franchises continue with debut of Jessica Jones. How is the deal benefitting not only partners, but viewers, too?
The L.A. Auto Show will open its doors to car enthusiasts
Friday at the Los Angeles Convention Center, marking the
start of this season’s U.S. auto shows. Around 50 vehicles
will debut at the L.A. show this year in the performance,
midsize crossover, electric and high-technology
categories. Car companies like Ford, Volkswagen and
Chevrolet spent over $100 million this year in advertising,
and to reach the masses, these budgets are likely to remain
the same through 2016.
Audi, Hyundai and Volvo among three car companies showing vision for the future
ESports bookmaker company Unikrn hopes to expand the world
of eSports with its investment in an all-female
Counter-Strike: Global Offensive (CS:GO) team. Team Unikrn
is comprised of Melania "Gina" Mylioti (Greece), Julia
“Julie” Strunkowski (Germany), Perrine "Lalità"
Allesiardo (France), Sophia “Kim” Benfakir (France) and
Camilla “Parmaviolet” (UK). The newly formed team is
currently training and has been fully funded by Unikrn, in
conjunction with Luxbet.
Rahul Sood discusses the company’s investment in an all-female CS:GO pro team
Pepsi has been a mainstay advertiser in music, often working
with big-name acts Beyoncé, Bruno Mars, and the before
them, Michael Jackson. Now, it's taking a twist as subtle as
opening one of their soft drink bottles by using a
fictional character that'll be featured in the TV series
Empire, AdAge reports.
Pepsi is being written into a three-episode run of the popular Fox series
Mobile messaging apps continue to be popular, with an
estimated 1.4 billion people worldwide expected to use one
this year. By 2018, the number of consumers using mobile
messaging apps will rise to two billion, thanks to better
access to mobile Internet, and cheaper rates than SMS, MMS
and voice call services. That's why
an eMarketer report shows that it's about to see a major
Digital content and advertising could help drive up dollars for messaging-based apps by 2018
With the consumer versions of headsets like the Oculus Rift
and HTC Vive launching next year, this is a pivotal time for
virtual reality technology. With that in mind, Nvidia is
poised to help pave the way into the VR era with high-end
GeForce graphics cards and software tools like GameWorks VR
(which has been incorporated into Unreal Engine 4) to power
the immersive experiences and games.
Nvidia General Manager for VR, Jason Paul, discusses the mass adoption of VR
A new survey based on numbers provided in July 2015 on
eMarketer, indicates that social media users favor sponsored
messages on some platforms than others, citing them as "most
effective." It may surprise you that at the very top of this
list, respondents said that Periscope, Snapchat and
Instagram were most effective, above TV commercials, search
Sponsored social posts are resonating with users, especially on mobile
Microtransactions have have become a tremendous part of
games over the past few years, especially on mobile. For a
small sum, players can purchase content that ranges from
add-on expansions to boosters that saves time or provides an
advantage, like card packs for Hearthstone, which either
earns extra revenue over the initial price of the game or
supplements free-to-play titles.
EA CFO Blake Jorgensen explains how player engagement is key
John Wick, starring Keanu Reeves as the title character,
features a highly skilled hitman who comes out of retirement
and seeks revenge against mobsters who killed his dog. A
sequel is currently in the works, but to help ramp up the
anticipation, Lionsgate has partnered with Starbreeze
Studios to develop a virtual reality first-person shooter
game based on the movie. The John Wick VR Game is expected
to release during the spring of 2016 for all major headsets
including the Oculus Rift, HTC Vive, and PlayStation VR.
John Wick is jumping to a VR game before the big movie sequel, and Bo Andersson Klint talks about the retired hitman's moves.
Sonic fans around the globe had a very special treat last
week when Dr. Eggman “hacked” into Sonic’s official
Twitter page to wreak havoc.
Sonic fans everywhere were delighted last week when Dr. Eggman hacked into Sonic’s official Twitter
Investors are lining up outside VideoAmp’s headquarters
with wheelbarrows filled with cash. It’s a turn of events
co-founder Ross McCray’s machine-learning algorithms
likely could never calculate. After accumulating $2.2
million in seed financing last December, the Santa Monica,
California-based startup procured a $15 million “Series
A” investment from the German entertainment media network
RTL Group. VideoAmp is a video ad platform built to buy,
optimize and measure video ads across TV, mobile and
"Brands can be omnipresent without being oppressive," and "the market is shifting toward total video," say startup executives
Millennials remain a crucial audience to reach out to, but
it's find the right way to cater to them is always a
challenge, since the wrong way can backfire in big ways.
However, a recent
that some companies could be changing the way they think
about advertising to this audience next year.
Next year could mark an end to millennial advertising, in favor of an "age-agnostic" approach
The prominent hotel chain, Marriott, has taken a decidedly
unconventional approach toward catering to customers. Not
only has it tried to expand upon visitors' travel
experiences with innovations in virtual
but it's also gone as far as to open up its own content
studio to create programming you normally wouldn't expect
from a hotel chain.
Mariott takes content marketing to a new level with original works and partners
A little over 24 hours before her anticipated match with
Holly Holm, undefeated UFC bantamweight champion Ronda
Rousey was at the zenith of her career. She was 12-0, touted
as the Best Female Athlete Ever and already had made
appearances in The Expendables 3, Furious 7, Entourage and
Ronda Rousey saw an upsetting defeat this week, but being featured on the UFC 2 cover is still a major victory
Advertisers and publishers alike are lining up in droves for
the latest phenomenon: 360-degree virtual reality ads. And
why not? Backed by $2 billion in funds, Facebook recently
unveiled the new
video represents an exciting creative opportunity for
marketers that allows them to tell immersive stories,
optimized for mobile devices," the social media network
announced. Facebook even has a microsite that provides
brands and video creators help in producing in the format.
VR gives viewers freedom of choice and deeper immersion, and the boundaries are infinite
Crytek is famous for creating fantastically life-like games
such as the Crysis series and Ryse: Son of Rome using its
own proprietary CryEngine development tools. In an
unexpected move, the company announced its support for the
PlayStation VR, the PlayStation 4's virtual reality headset,
with the reveal Robinson: The Journey, a sci-fi action game
that involves a robot drone and a dinosaur stampede.
Crytek Executive Producer discusses partnering with Sony for Robinson: The Journey, the company's first game for PlayStation VR.
For decades, the Dungeons & Dragons franchise has been a
huge best-seller amongst the tabletop gaming community, and
became the basis for the quintessential fantasy video game,
TV and movie experience. Now, AltspaceVR is ready to bring
it into a whole new dimension – virtual reality.
Dungeons & Dragons has come to AltspaceVR tabletops, opening the door to specialized meeting spaces
The shift from physical media to digital has been a long
time in the making, marked by digital music, video, and book
sales. Video games are no different. Although some still
prefer the "classic" feel of having a physical game copy,
especially if they're special collectible editions,
downloading a game allows consumers don't have to worry
about a store selling out, waiting on line, or finding
storage space for the piles of discs.Having a "pre-load"
option, where a encrypted version downloads ahead of the
game's release, makes the prospect of buying digitally even
more enticing, since fans can start playing the minute a
SuperData Research CEO Joost van Dreunen discusses Fallout 4's success, and a big shift in digital game sales
When the Golden State Warriors opened the NBA season last
month, it marked a watershed moment. Yes, they were
celebrating their first championship in 40 years, but more
importantly they were a part of tech history when their game
against the Pelicans was streamed over the Internet live in
virtual reality – becoming the first such broadcast of any
major U.S. sporting event. Fans were able to bypass paying
more than $3,700 a pop for courtside seats as they enjoyed
NextVR's 180-degree views from the comforts of their
The virtual reality revolution is right around the corner. David Cole, co-founder of NextVR, tells us why
Twitch streamers are quickly becoming household names these
days. Who are they? What are they streaming? This week's ION
Top 10 will answer those burning questions.
All about streaming these days? Here are some of Twitch's most notorious
Video games continue to sell monumentally well leading into
the holiday season, and November could be an even bigger
month, with games like Fallout 4 leading the charge.
A lot of marketing efforts have led up to the launch this week for Fallout 4
Usually, putting a Hollywood company together with a video
game developer is like mixing oil and water, but that
relationship could change with the development of
Spyjinx[https://www.epicgames.com/spyjinx/] — a
collaborative project that is currently being put together
by filmmaker J.J. Abram's company Bad Robot Interactive and
ChAIR Entertainment co-found, Donald Mustard, discusses the partnership with J.J. Abrams to develop Spyjinx
Facebook has fully embraced video advertising with tools
that help mesh them into News Feeds. Now, it's ready to take
things further with a set of 360-degree virtual reality ads,
backed by partners like AT&T, Nestle, Mondelez and Samsung,
New Facebook 360 video ads let you take a good look around
The NPD Group has reported video game retail and online
sales for the month of October, one of the biggest months
leading into the forthcoming holiday season, and the numbers
are looking strong.
Despite big hits like Halo 5: Guardians, game and console sales saw modest growth in October
From grand openings to renovations and reopenings, Hyatt’s
all-inclusive residences have been in transformation in
recent months. And just like the suites in their hotels, it
was time for a branding change in their executive room, too.
Lara Migliassi, Hyatt’s newly appointed VP of global brands, wants to deliver on guest experience
With Activision Blizzard Studios now producing Skylanders
Academy and exploring development opportunities for film and
television shows around Call of Duty, we asked some leading
video game analysts what that means for Activision Blizzard
Inc. and the video game industry as a whole.
With Activision Blizzard Studios expanding video game IP's, top analysts explain what that means for the publisher and the games industry
For years, Lara Croft has been one of video gaming's biggest
icons. Since her debut in the original Tomb Raider back in
1996, her adventures have sold millions of copies,
solidifying her in video game history as one of the most
popular female lead characters around.
With the return of Lara Croft, a new Twitch promotion helps fans connect
YouTube continues to add upgrades and options to its
service. Earlier this year, it moved forward with its Gaming
complete with dedicated channels and programming. Then
there's its new Red
which launched a few weeks ago, featuring ad-free and
original programming to entice users to become paid
subscribers. Now, it's ready to rock with the official
launch of its music service.
YouTube's music presence could significantly boost Red subscribers
Despite some debate over how vertical videos don't make the
best use of TVs and monitors,it has still seen an increase
is even pitching it as a viable format for
are plenty of reasons why vertical video usage is on the
rise, and how it can become a worthwhile resource to
marketers moving forward.
Video purists may hate it, but going vertical brings in big views
It is becoming increasingly clear that fans enjoy watching
eSports as much as they enjoy traditional sports. eSports
has taken off in a big
companies like Activision Blizzard expecting its audience to
grow to 300 million
EEDAR VP of Analytics, Patrick Walker, provides insight on who eSports viewers are
The Red vs. Blue episodic web show originally premiered on
2003, featuring graphics used from the game Halo combined
with a irreverent sense of humor. Created by Rooster
Teeth[http://www.roosterteeth.com/], the series quickly
skyrocketed in popularity, leading to 13 seasons and five
mini-series spin-offs, making it the longest running web
series of all time.
Rooster Teeth Founder Matt Hullum explains how Red vs. Blue is coming to broadcast TV and more
Martin Starr is a man with many roles in Hollywood –
namely as the resident grouchy, know-it-all computer
programmer in HBO’s hit show Silicon Valley.
The stoic-faced actor takes sole ownership for the innovation behind platform’s redesign of Xbox experience
Activision Blizzard surprised the market at the company’s
annual BlizzCon convention at the Anaheim Convention Center
last week by giving more detail around their grand plan for
the new dedicated eSports division to be headed up
by ex-ESPN CEO Steve Bornstein and Major League Gaming
(MLG) founder Mike Sepso.
ESports veteran Mike Sepso talks about marketing opportunities for brands as he joins Activision Blizzard's new division
There's no doubting how Star Wars is the biggest franchise
this holiday season. The Force
which hits theaters on December 18th, is already looking to
be a tremendous box office hit. On top of that, various
promotions are taking advantage of fandom and excitement,
and are ramping up during the final month before the film's
As the excitement for The Force Awakens is fever pitch, we explore the products and partnerships that have played a part in the push
With Instagram continuing to find success with its ad
campaigns, more companies are finding that advertising on
both its site and its partner Facebook could "double flank"
consumers in terms of outreach, according
Concurrent ads on Facebook and Instagram is the key to drumming up interest
PewDiePie is so popular on YouTube that it's almost scary.
Now, he's ready to take some scares for himself in a new
project for YouTube's premium Red channel.
Walking Dead's creator terrorizes PewDiePie to draw in YouTube Red subscribers
A Capcom Café featuring a Monster Hunter themed menu
will open Nov. 20 at the Aeon Lake Town shopping mall in
Japan, the organization
The café will provide food, décor and other items based on
the Monster Hunter world. Its menu will change regularly
in conjunction with new releases and special game events.
A Monster Hunter-themed cafe eats opens this month and will provide game demos and tie-ins
Twitch is best known for being the place where millions of
viewers come to watch gamers stream popular games and live
broadcasts of eSports tournaments while interacting through
comments. At times, the service has been creatively adapted
so that its comments system could be used to crowd-control
video game characters.
Over 5.6 million viewers watched The Joy of Painting marathon, and that may just be the start for Twitch Creative
With over 100 million
Pinterest has grown into one of the more popular social
channels out there, and it's becoming a huge draw for
marketers, especially since it launched a new ad program and
a Discovery app system to draw viewers to the right areas.
That program is working, as ad spending has picked up
dramatically over the course of the year.
Pin this: Pinterest ad spend reaches an all-time high
Whether it’s browsing through trending tags and people, or
chatting with your favorite broadcasters, one thing is for
certain: YouNow[https://www.younow.com/] is all about
expressing yourself. The live-stream video chat app and
website houses a litany of talented individuals consistently
catering to young audiences. It’s a vibrant, real-time
community. Paula Batson, vice president of public relations
and communications for YouNow, joined [a]listdaily to
discuss how they’re targeting millennial engagement the
Livestream video chat app and website has right formula for engagement.
When a well-known influencer questions the whole medium of
social media, it often gives an industry pause. Longtime
Instagram Influencer Essena O’Neill recently complained
about social media and Influencer Marketing to her
significant Instagram audience, even quitting all her social
media accounts. She called social media ‘fake’ and noted
the many one-off endorsements she’s been making as part of
the content featured on her 600,000-follower Instagram
Influencer marketing tips to gleam from a social media meltdown
Video and photography enthusiasts have argued over the use
of vertical video, which looks natural when holding a mobile
screen upright, but offers a very narrow field of view and
doesn't make full use of computer monitors and
televisions. Not long ago, Snapchat founder Evan Spiegel
of mobile advertising specifically geared for the vertical
format, and other companies have been dabbling with it too.
Now, it appears that it has finally taken off, and
millennials could be following suit as a result.
Vertical video, on platforms like Periscope and Snapchat, are fast growing in popularity
The female gaming audience has been on a steady
better demographics in both mobile and console gaming.
Marketers have also taken
the increasing demographic, and a recent survey by the Pew
Research Center (via The Mary Sue) indicates that women now
own more video game consoles than men. According to the
data, 42 percent of women own consoles, compared to 37
percent of men.
Female gamers are the big demographic now, and game companies have taken notice
Emoji images have taken off with brands, whether through
general expressions on Facebook or with brands linking
specifically to images with hashtags, like #starwars on
Twitter. Now Taco Bell has a new campaign that's ready to
change how people look at emoji forever – through tacos.
Taco Bell introduces 600 unique pieces of content for a full social media blitz
The newest release of the Apple TV is a full featured, app
enabled set-top entertainment device, meaning that in
addition to running streaming applications like Netflix or
HBO Go, it can play a variety of games designed for the big
screen. Among those games is Beat Sports, which has become
the most downloaded game since the Apple TV's launch.
Beat Sports' creative lead and senior VP of Tilting Point talk about hitting musical home runs on Apple TV
This week's Trailer Highlights brings you hyped trailers for
Outlast II, Alice Through The Looking Glass, Lumino City and
Amanda Shuckman and Gary Seastrom discuss this week's top trailers
Activision Blizzard has been extremely busy these past few
weeks. It held its Investor's Day meeting today, just before
opening of BlizzCon 2015, amid the launch of Call of Duty:
Black Ops III, and is still fresh from the recent $5.9
billion purchase of King Digital
earlier this week. Not to mention the recent announcement of
ex-ESPN CEO Steve Bornstein and Major League Gaming founder
Mike Sepso will be leading the new Media Network
for promoting eSports.
ESports could overtake traditional sports, and this is how Activision Blizzard is going to help that happen.
We're taking a look each week at what's happening in the
mobile space-- what new games are out and a little bit about
how they're being marketed.
We're taking a look each week at what's happening in the mobile gaming space
It can be challenging for some marketers to reach out to
millennials, leading to mixed messages in advertising.
It's tough to get a message to millennials, but authenticity and engagement can make the best language
Fans went wild over the new Warcraft trailer, which debuted
at BlizzCon 2015 today during the keynote presentation.
However, the preceding Activision Blizzard Investor Day
presentation revealed that this movie is just the beginning.
With the announcement of Activision Blizzard Studios, we can expect more than a Warcraft movie
This past summer, Pinterest hit 100 million users, which is
impressive considering their userbase was just half of that
a year and a half ago. With Promoted Pins and easy-to-use
Buy buttons, the platform has attracted the attention of
many marketers. Beyond brands harnessing these utilities
themselves, many have been keen on opportunities to partner
with "Pinfluencers". VH1 for example got over 600k new
followers based on an influencer-created pin in just a week
which generated a brand lift of 40 percent for the campaign.
Pinterest's strength as a recommendation tool has made the perfect platform for influencers
"Street Fighter V is the first Street Fighter game that's
been created with eSports in mind," said Capcom's Matt
Dahlgren. Capcom recently launched the Capcom Pro Tour,
created as a destination for competitive Street Fighter
gaming. "We're going through tremendous growth, even on this
second season. We've pretty much doubled in size compared to
the first season."
Matt Dahlgren, Senior Product Manager at Capcom, talks about Street Fighter V and the company's approach to eSports
There has been some questions in the
as to whether or not companies can find success using
Snapchat, especially considering how temporary
advertisements are with it. Regardless, that hasn't stopped
big name partners from stepping up, like Sony in promoting
the upcoming James Bond
Now Sprite is running its own unique Snapchat campaign.
Using Snapchat QR codes featured on select cans, the promotion has become a huge success
Despite the rise of cord cutters, television is still one of
the best ways to reach shoppers during the holiday season.
Video game advertising has strongly embraced TV ads last
month to promote hot console titles coming out this fall.
Activision and Microsoft are ramping up for the holiday shopping season with big spending on TV ads
Microsoft has gone all out when it comes to promoting the
mega-sequel Halo 5: Guardians, which includes hosting a
with a six-hour live-streaming event and an elaborate TV
campaign that hinted at a conflict between veteran Master
Chief and newcomer character, Spartan Locke. It looks like
this has all paid off, since not only is Guardians a huge
financial success, but its marketing blitz earned a spot in
the Guinness World Records in the process.
The launch campaign for Halo 5: Guardians is officially one of the biggest in history
Tribeca Games[https://tribecafilm.com/tribecagames] is an
initiative launched by Tribeca Enterprises. Similar to how
the Tribeca Film Festival (which drew in over 467,000
last April) celebrates movies, Tribeca Games showcases the
artistry, innovation and storytelling of video games through
events and partnerships. Its inaugural event – ‘Tribeca
Games Presents The Craft And Creative Of League Of
– is set to take place on November 13th in New York City,
and will feature Riot Games, developer of League of Legends,
one of the most popular games and eSports in the world.
Tribeca Games launches its inaugural event this month with League of Legends
"I love to work with brands," says Tucker, a Twitch and
YouTube streaming personality more widely known
as iijeriichoii. "There's a time and place for everything.
You can't just brand everything and be like a walking
billboard. At the same time, nobody should feel like they
shouldn't reach out or work with brands and companies
because of some stigma."
The Twitch and YouTube streaming personality talks about partnering with brands
This year's Black Friday is shaping up to be sales madness
once again, even if some retailers, like Staples and Costco,
won't be opening its doors beforehand on Thanksgiving Day.
However, not every retailer is making the most out of sales
opportunities for the day, according to new numbers provided
Getting the most out of digital marketing is a matter of timing
Product reviews and unboxing videos are on rise on YouTube,
and it's easy to see why. Viewers get a better look at the
products being reviewed, while unboxing videos provide a
look at special edition of packages (such as Lootcrate or
Japan Crate) from the unique user's perspective. Now,
YouTube wants to use these to help draw in more brands with
YouTube product reviews and unboxing videos can drive sales
Apple recently launched the Apple TV, which features
Siri-enabled search, and the ability to play games using a
specially designed touch sensor controller. With the set-top
device comes more opportunities to take advantage of
"appisodes," which are apps that show an interactive
animated cartoon episode. Some are made from actual
broadcast TV episodes from popular series, remade to include
interactive elements, making it a great time for a brand
like the Care Bears to shine.
Families can interact with their favorite TV shows like never before
Today, Sega officially announced that it has hired Joseph
Kim as Vice President of
to lead its mobile product strategy in the West. Kim's
previous position was as FunPlus’ Studio Head in the
Strategy Division, but his history includes work on other
noteworthy games like Faraway Kingdoms: Dragon Raiders, NBA
Rush, and Fantasy Quest. He has also consulted on a number
of mobile games, and is responsible for launching an early
social game called League of Heroes on Myspace and Facebook,
which ended up being one of the highest monetizing games of
Joseph Kim, Sega's new VP of Product, discusses his role and the company's focus on mobile gaming
As eSports continues to grow, Hitbox.tv has taken a unique
approach in its sponsorship business model. The 4K
livestreaming platform has invested in Dota 2 team OG
(formerly Monkey Business), which is comprised of Amer
Barqawi, Johan Sundstein, David Tan, Andreas Franck Nielsen,
and Tal Aizik.
As eSports continues to grow, Hitbox.tv has taken a unique approach in its sponsorship business model
detoc r225x Early last month Ubisoft, publisher of popular
games like the Assassin's Creed series, acquired Longtail
as part of its international network of developers. The
studio, which most recently worked on Rocksmith 2014 Edition
(pictured above), was renamed to Longtail Halifax and is now
focused on the development of mobile games.
Ubisoft Mobile's Jean-Michel Detoc talks about publisher's growing mobile presence
It could be said that there's a big difference between
giving something or someone a "like" and calling them a
"favorite," especially Twitter, which feels that it's
compelling enough of a difference to make a change.
Twitter forgets Favorites and goes with Likes, but how effective is <3?
Virtual reality technology has become more commonly used
with certain promotions, whether it's a tie-in with a film
like The Hunger
or a more involving vacation-based platform for the likes of
whisking attendees away to an ideal utopia. Not content with
limiting its virtual outdoors adventure to Google Cardboard
or in-store virtual mountain climbing, the outerwear
company The North Face sweeps some of its Korean customers
away on a wild virtual reality ride... followed shortly by a
The North Face blurs the line between virtual and actual reality with its extreme marketing experience
It's been a while since we've seen large company buyouts
like Microsoft purchasing
for over $2 billion, or Disney acquiring the rights to
LucasFilm and therefore Star Wars for $4
However, both those examples are dwarfed by Activision
Blizzard, which is going through with the biggest mobile
company buyout to date.
The deal is the biggest mobile company buyout to date. Here's what it could mean for the brands
Halloween night resulted in a treat for League of Legends
fans as Riot Games awarded another Summoner’s Cup to
Razer-sponsored Korean powerhouse SKTelecom T1 (SKT) to
conclude the fifth season of the League Championship Series.
SKT went 15-1 in Worlds (including a 14-0 run to start the
tournament) to take home the top prize for the second time
in three years (defeating Korean team KOO Tigers).
Riot Games' Whalen Rozelle talks about the successful League Championship Series
With the launch of headsets like Sony's PlayStation VR, the
Oculus Rift and the HTC Vive just over the horizon, 2016
will be a landmark year for virtual reality. We can expect
to see a huge push for VR, as more companies look to take
advantage of the emerging
but the big question is whether it's better to jump in or
There are many different viewpoints on when VR will be a hit with consumers
Glu Mobile is famous for developing games that are
cross-branded with hit licenses, like James Bond: World of
Espionage, or partnered with celebrities like Kim Kardashian
in Kim Kardashian: Hollywood. A recent
compared Glu Mobile to a number of high profile mobile games
publishers including King, EA and Gameloft. Although Glu
Mobile is the smallest of the five companies mentioned, its
games managed to maintain consistent audience engagement
with excellent monetization statistics.
Glu Mobile talks about how Jason Statham makes an action game hit
Advertising to consumers can be a tricky business,
especially with a new venture that doesn't know how to reach
out to them. But according to a new statistics from
marketing research firm MarketingSherpa, they have a good
idea of what they want from advertising, and companies
should take notice.
New data shows that consumers really know how they want to be marketed to
The gaming market continues to thrive, especially when it
comes to the top 25 public companies.
A report from Newzoo indicates that the top 25 game companies are growing
Debuting in 1998, the popular Tom Clancy's Rainbow Six
series involves an international team of anti-terrorists
that goes head-to-head against terrorist forces. However,
(not counting the 2011 mobile game) the series seemed
dormant after its last game, of Rainbow Six Vegas 2,
released in 2008. However, the franchise is looking to make
a big comeback with Rainbow Six Siege, which is set to
release this winter and offers a fresh take on the intense
Ubisoft's talks about how Rainbow Six Siege will compete this holiday