How Scopely Hopes 'The Walking Dead' Scares Up New Revenues

Scopely going big with 'The Walking Dead: Road to Survival' marketing and focusing more into the core mobile gaming business.>
INTERVIEW!

GameStop Expo Reveals What's Hot for the Holidays

Eric Bright, GameStop's director of merchandising, gives us the insights from the GameStop Expo

Mobile Apps Struggle To Keep Users Engaged

A new study from Adobe suggests that mobile apps have a short half-life, with usage dropping after 6 months

Chinese Mobile Market Will Eclipse U.S. This Year, Be Worth $11.1 Billion By 2019

China's mobile game revenue is on track to eclipse the U.S.

Why You Should Be Paying Close Attention To Interactive Video

Statistics show interactive video is becoming crucial for marketers

Adult Swim Brings The Drive-In Theater Experience Back For Promotion

The Pop-Up Drive-In Theater will our across 15 cities, featuring programming from Adult Swim

News Startups Are Focusing On Ad Viewability

Some news startup sites are hoping that sites formatted for advertising space will be successful

Now Hiring This Week: September 2nd

This week, new top jobs from Wargaming, NBC Universal and Ayzenberg
INTERVIEW!

How 'Guild Wars 2' Goes Free And Keeps Players Happy

The Guild Wars 2 MMORPG makes it free to enter while keeping value high for veteran players

Mobcrush Gets $11 Million For Mobile Streaming

The Mobcrush mobile game livestreaming service, on the verge of launching a new one-button app, gets plenty of funding for it

Video Length Matters To Millennials

Whether it's short or long form videos, autoplay content has really been picking up on Tumblr

Google Debuts New Logo

The new Google logo will now be connected across a number of the company's products

Adult Women Are the Biggest Demographic In Gaming

A new study by the Entertainment Software Association says there are more female game players than ever
INTERVIEW!

Red Bull Showcases New 'StarCraft II' Archon Mode for ESports Fans

Blizzard has a brand new multiplayer gameplay dynamic for eSports fans with Archon
ANALYSIS!

For My.com, YouTube Drives Success

My.com's Polina Haryacha discusses how the games publisher drove a successful influencer campaign

Facebook Reacts To Reaching A New Landmark

Facebook has set a new landmark with over a billion site users in a single day

How 'Disney Infinity' Appeals To All Audiences

The recently released Disney Infinity 3.0 finds it has broad appeal demographically

Microsoft Announces Xbox One Elite Bundle

With more storage and a customizable controller, the new Xbox One Elite Bundle excites fans
SPECIAL REPORT!

Trailer Highlights: 'LawBreakers,' 'Youth' and more

Your one-stop-shop for all the best game and movie trailers this week
INTERVIEW!

PAX Prime 2015: Twitch Takes Center Stage

The 2015 PAX Prime show is packed with game news, and Twitch's PR director tells us what to watch for

'Borderlands' Headed to Movie Screens

Lionsgate will bring the hit console/PC game Borderlands to movie theaters

DeNA's Mirrativ App Livestreams Any Content

DeNA goes beyond gaming with its new Mirrativ app, allowing livestreaming of any mobile app on Android

Mobile Grabs More Attention, But Games Lag

The latest data from Flurry shows that time spent on mobile is up 35%, but game time has dropped
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