Mountain Dew and Doritos Fuel Up For 'Call of Duty'
Mountain Dew and Doritos partner with Activision to enhance 'Call of Duty: Advanced Warfare'>
INTERVIEW!
NCompass Explains How ESports Arenas Will Change The Game
Marketing and production firm Ncompass sees eSports entering a new era
FEATURE!
BuzzFeed To Keynote at the 10th [a]list Summit on Dec 3rd
What BuzzFeed is truly doing differently than many online media companies is working with editorial and sponsored content
FEATURE!
3 Ways for Brands to Turn Viewers into Subscribers on YouTube
A few simple ways to determine who your brand’s most likely subscribers are and how to get them
Grey Goose Teams With Virgin Galactic
A new global partnership between Grey Goose Vodka and Virgin Galactic will take the promotion out of this world
Nintendo's Limited Edition Promotion Backfires
Fans are left angry and a select few are profiting on eBay from the very limited sale of a special edition of Hyrule Warriors
AMD Looking To Expand India Gaming
With India taking up a huge chunk of the PC market, AMD has big plans for making it even bigger in terms of games
PC Market Grows Due to Apple, Chromebooks
The PC market is back to growth this summer after two years of declines, led by Apple products and Chromebooks
CREATIVE: Starbucks' New Video Campaign
"Meet me at Starbucks" puts customers first in the coffee maker's new video campaign, chronicling daily visits to its stores
INTERVIEW!
About Ello: A Marketer's Thoughts About The 'Anti-Advertising' Social Platform
Ello has swept in on Facebook's territory this past week, billing itself as the anti-Facebook
FEATURE!
Win Tickets to Game Connection in Paris This Week
You have just one week only to follow us on LinkedIn for a chance to win
Play 'Forza Horizon 2' in UK Theatres
A new deal between Digital Cinema Media and Microsoft will bring the Xbox One Forza Horizon 2 racing game to movie theatres in the UK
Marriott Prepares Launch of Content Studio
The Marriott hotel chain is readying itself "to be the Red Bull" of travel entertainment
How 'League of Legends' Introduces Champions
A new League of Legends marketing effort unveils several must-play champions in an interesting fashion
CREATIVE: Microsoft Unveils Cube Connected Dance Experience
Microsoft has launched a new interactive dancing exhibit that recently made its debut at Seattle's Decibel Fest
Study Shows Consumers Prefer Non-Aggressive Marketing
Making a straightforward message in your pitches may be a means to throw consumers off
See How Price Affects Consumer Journey to Purchase
An intriguing comparison chart looks at the difference between $10 and $1000
Facebook's Atlas: The Ad Network Utilizing Facebook User Data Everywhere
Everything you need to know about Facebook's newest ad network, expanding offerings across devices and the web
INTERVIEW!
GameStop's Secret Weapon: Kongregate CEO Emily Greer
GameStop's game publishing business has been very successful on mobile, and its CEO reveals how
Top Five Emerging Consumer Brand Channels on YouTube
Brands have been jumping on the online video bandwagon in increasing numbers, and to their significant benefit
ANALYSIS!
Data-Driven Content Creation is Fueling Mobile Success
How consumption is different on mobile and what publishers, advertisers and even Facebook need to do about it
SPECIAL REPORT!
Mobile Gaming's Vast Potential
While mobile games have become a multi-billion dollar segment, there's still plenty of room for growth
FEATURE!
This Week In People: September 26
Get the latest top personnel moves in marketing this week in our new weekly feature
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