Coke Exec Matt Wolf Discusses Opportunities In ESports

'League of Legends' marketing activation is just part of Coca-Cola's commitment to pro gaming>


How an ICN, or Influencer Channel Network, fits into the landscape of online video

ION's Top 10 Car-Loving YouTubers

ION looks at which auto YouTubers are in the fast lane this week

The Generational Gamer Divide 101 for Marketers

Some basics on how marketers should mind the gaps between Gen X, Gen Y and Z

VI Power-Sixer: Sling TV's Roger Lynch Is Years Ahead of You

Roger Lynch has a knack for beating other innovators to the punch by several years

NewFronts 2015 Sees Many New Digital Entrants

YouTube, Hulu, Maker Studios and more will be a part in this year's series

DC Creates New Super Hero Universe

DC Entertainment has paired with Warner Bros. to create a new super hero universe for girls

Highlights from Game Marketing Summit 2015

How psychology can improve game marketing, and hacking monetization are some of the useful takeaways

Is Facebook Not As Effective As It Used To Be For Mobile Game Advertising?

A new report suggests that there is an over-saturation of mobile games on Facebook

The Demographics of YouTube, Broken Down

A series of charts shows that YouTube has something to offer for everyone – and it's quite popular

We Should Not Let 'Content Blindness' Become a Thing

We need to focus on good storytelling, creativity and value in native advertising

Facebook Gets 4 Billion Video Views Daily; Shifts To Mobile

Facebook's video push shows tangible numbers, 75 percent of which are from mobile

Breaking Down the Birth of a New Franchise

Andrew Stalbow, the co-founder and CEO of Seriously, broke down what it takes to create a new franchise

Asia Digital Game Revenue Nears $20 Billion

Japan has become one of the biggest spenders in the mobile market, according to Superdata’s report

Twitch, Old Spice Promotion Smells of Success

The recent live-streaming event for Old Spice did very well for Twitch, with more than 2.65 million views

Victorious Launches Apps For Online Stars

The likes of Ryan Higa, The Young Turks and others have special apps that can reach out to fans

Facebook Makes Exclusive Branded Video Pitch to Advertisers

Facebook has unveiled its Anthology program, which is designed to pair digital publishers with advertisers

What Marketers Need To Know About Vessel

You may have noticed a video platform called Vessel has been stealing some of YouTube's thunder lately

Blizzard Finds Live Stream Data Beneficial

The emergence of live streaming has helped a number of companies with their products, particularly Blizzard

Microsoft Makes Moves With HoloLens Games

Microsoft is moving forward on its HoloLens technology, ready to give virtual reality a run for its money

Global Games Market To Reach Over $90 Billion

A new report from Newzoo suggests a nearly ten percent growth for the industry, with China and the U.S. sharing the lead

Mobile Games Highlights: Garfield, Halo

The Halo universe and the fat cat Garfield lead the highlights with this week’s mobile game releases

Now Hiring This Week: April 22nd

This week, we scoped out new job openings from Riot Games, Disney Interactive and more
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