5 Super Powerful Lessons 'Guardians of the Galaxy' is Teaching Hollywood
What Hollywood is learning from this summer's blockbuster of unlikely heroes>
INTERVIEW!
Crowdfunding's Stretch Goals
Crowdfunding has hit new heights, and an expert says "it's very early days" still
ANALYSIS!
Lessons for Marketers from Alibaba's Explosive Mobile Growth
People are not just consuming media on mobile, but shopping and spending money too
FEATURE!
3 Types of Video Ads Brands Should Explore on YouTube
What’s better—forcing viewers to watch, or letting them choose whether or not they want to engage with your content?
Brands On Board Instagram's Hyperlapse Wagon
Instagram’s newest app begins a mad rush for brands to try their hand at creating Hyperlapses  
'Mission Majority' Game is the GOP's Bid to Win Back the Senate
Mission Majority is free-to-play, browser-based and 8-bit
Brand Interest in Snapchat Influencers is High
Snapchat celebs are hard to find as the platform does not have a discovery feature, but brands are interested  
Facebook's War on Click-Bait
As Facebook continues to position itself as a literal news feed, a new push hopes to improve user experience
Alibaba Betting Big on Kabam
COO Kent Wakeford explains why the overseas company has invested so much money in Kabam
The Sims: Gaming's Reality TV Equivalent
Electronic Arts will release the latest Sims game next month, and it's bound to bring a fairly large audience
Adidas Launches Predator Instinct Instagram Game
Consider this advertising program for Adidas' new shoe line the first truly interactive game experience for Instagram
New Survey Shows Trust in Branded Content
Trust in branded content is high and the advertorial remains effective
Homer Simpson Accepts Ice Bucket Challenge
The animated patriarch steps up and gets doused for a good cause, and opens up new possibilities for animated stars to take part
FEATURE!
Snacks Add Virtual Goods For a Tasty Promotion
Mountain Dew and Doritos want gamers to fuel up for Activision's Call of Duty: Advanced Warfare
FEATURE!
Game Trailers Ramping Up For PAX
A new Pokémon fighting game and Lego Batman trailer are amongst the highlights
Fanta Makes Digital Comedy Series With Vines
Coca-Cola’s Fanta is sponsoring and co-creating a digital comedy series called "Fanta For The Funny"  
Canadian Cable Giants Unwrap Netflix Rival
Shomi, a new subscription streaming service is designed to take Netflix head on
Taco Bell Sees 80 Percent Engagement Rates on Snapchat
Eighty percent of Taco Bell's 200,000 followers are electing to watch the brand's elaborate posts 
Some Sony Owners Switched From Previous Systems
A new Nielsen reports indicate that a third of Sony's PS4 owners switched from the competition
Microsoft Preparing DeLorean Cloud Gaming Service
Microsoft's new initiative for cloud-based gaming could be the best yet, especially if it lives up to its "lag free" moniker
WhatsApp Shows 600 Million Active Users
The Facebook-owned social app has reached a rather high audience
Can You Build Your Own Holodeck?
All you need is an iPad Mini and some savvy, and you could create the future
This Week's [a]list Jobs - August 27th
We're bringing you this week's hottest listings: Showtime, Paramount, Mattel and more are hiring!
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