At the Gaming Insiders Summit, one of the sessions was
particularly well-attended – Alternative Growth Strategies
for Mobile Games. That really wasn't a surprise given the
experts in the session. The panel, moderated by Rovio's VP
of user acqusition Eric Seufert, included Terence Fung, the
chief strategy officer for mobile game publisher Storm8,
Simon Hade, COO and co-founder of Space Ape, and Andrew
Stalbow, CEO and co-founder of Seriously.
The costs of acquiring mobile game users through standard means continues to rise, and experts have some ways around that problem
Social media has come a long way over the past few years,
with millions of users reaching out via Twitter, Facebook,
Instagram and Periscope to stay in touch with others. That
said, it's not entirely a hit with everyone. In fact, some
millennials prefer the offline approach.
A new study from Battery Ventures indicates that some millennials just aren't feeling the need to be on social media
There's been a lot of talk up to this point about the future
of virtual reality, and how it will eventually become a $30
billion market, between such competitors as Oculus VR,
PlayStation VR and HTC's Vive device. Now, it appears Oculus
has made some major moves, with some recent announcements
made at this past weekend's Oculus Connect 2 event.
Between the introduction of an affordable headset and a new deal with Netflix, Oculus VR could be paving the way for a virtual future
eSports continues to dominate with multi-million dollar
tournaments and wide exposure on streaming channels and
networks alike. And now, Skillz is ready to get further into
its game with a new round of funding.
Skillz raised a hefty amount of money in Series B funding for their mobile eSports platform
Digital advertising continues to see a huge boom these days,
although there's a small amount of danger emerging from
which are seeing more and more use on a weekly basis.
Fortunately, some ad campaigns continue to work –
With ad-blocking software on the rise, one trade group believes that physical advertising is a key to success
On Friday and Saturday, thousands of streamers and their
viewers descended on San Francisco's Moscone Center to learn
how to improve their craft, monetize and partner with brands
at TwitchCon. For being the first-ever TwitchCon, 20,000
people attended and 1.9 million viewers enjoyed the fanfare
from the comfort of their home. That's nothing to sniff
Ayzenberg's ION team discusses their takeaways from Twitch's big convention
Looking for a behind-the-scenes look at what's happening at
TwitchCon? Stay tuned here and check out our full agenda.
Catch [a]listdaily today on the floor at TwitchCon talking to Twitch's most well-known broadcasters
TwitchCon has officially kicked off in San Francisco this
week, and as you can tell from our live streaming at the
there's a lot going on.
This morning's TwitchCon keynote highlighted a number of new additions
TwitchCon may be a great place to learn more about
live-streaming and network with broadcast stars, but it's
also an ideal place for games, as many companies, including
Capcom and others, are showing off their latest forthcoming
Erik Whiteford and Nick Chester chat about World of Warships and Rock Band 4
As you can see from our previous coverage, TwitchCon got off
to a big start this morning with the keynote, highlighted by
founder/CEO Emmett Shear. A number of announcements were
made, which senior vice president of marketing Matthew
DiPietro recapped when he stopped by to talk with (a)list
Daily during its live stream.
Twitch, Daybreak and Bandai Namco talk about the power of streaming at TwitchCon
These days, most advertising campaigns for games take the
video route, with commercials, live broadcasts and other
video content that ties in with a forthcoming project.
However, with Halo 5: Guardians, Microsoft has taken a
unique turn with its Hunt the Truth podcast
series[http://huntthetruth.tumblr.com], which provides some
rich back story that ties in with the world of Master Chief,
as well as various components within the Halo series.
We chat with Creative Director Noah Eichen about the popular podcast's second season that started this week
Tobias Sherman is a former eSports caster who co-founded
Global eSports Management, which was acquired by WME/IMG on
January 21, 2015. The agent is now working with Turner to
bring Counter-Strike: Global Offensive to national TV
through TBS. Two 10-week tournaments have been mapped out
for 2016, allowing eSports teams flexibility to compete in
established league events like ESL One. Sherman talks about
the new deal and how TV could catapult eSports into even
higher thresholds in this exclusive interview.
The former MLG caster is now working with Turner to bring Counter-Strike to TBS in 2016
It's pretty much a given that Twitch.tv has become a huge
success story in the world of game streaming, having
acquired more than 100 million
a month and working with partners like Old
and others. And, of course, it's headed into its first big
this weekend, with various panels, events and competitions
lined up for the thousands of attendees.
The Twitch streaming channel has marketing potential galore, according to sources
Activision is no stranger to eSports, as it's been hosting a
number of Call of Duty competitions over the past few years.
This time around, however, it's definitely getting more
Activision is set to take on eSports with the Call of Duty World League
Everyone wants a piece of the eSports game these days –
even ESPN, a stagnant holdout for the longest time, aired an
event earlier this
Heroes of the Dorm. Now, Turner Broadcasting is getting in
on the action.
TBS is jumping into eSports with a weekly tournament airing in 2016
It seems that no matter what platform it's released on,
Minecraft performs record numbers. Minecraft: Pocket Edition
has easily pushed its way into the top ten for both Android
and iOS devices alike; Minecraft: Xbox 360 Edition continues
to be a best-seller on that platform; and the game has been
well-received on Xbox One and PlayStation 4 as well.
Microsoft's monster hit could be just the thing virtual reality needs next year
The Gaming Insiders Summit for 2015 is taking place in San
Francisco on September 24th and 25th at the Intercontinental
Hotel. The event is packed with sessions for everyone
interested in the game industry, and we've highlighted some
of the sessions of particular interest to game marketers.
This year's Gaming Insiders Summit is taking place today and tomorrow in San Francisco
Disney XD has embraced eSports as it targets the same
demographic that spends more time viewing pro gaming and
video game live streaming content online than traditional
broadcast TV. The new sitcom "Gamer's Guide to Pretty Much
Everything" stars Cameron Boyce as Conor, a 15-year-old
eSports player who enrolls in public high school for the
first time after years of private tutoring. Although a thumb
injury sidelines his pro career, he continues to see
life’s challenges as a video game. The show weaves real
world with video game graphics to tap into the eSports fan
Jim O’Doherty talks about the hit show, Gamer’s Guide to Pretty Much Everything.
Instagram has become the launchpad for so many makeup
trends: from "brows on fleek" to the recreation of Kylie
Jenner's infamous lips, people everywhere are taking
inspiration from the InstaFamous. Want to know who these
trendsetters are? ION has done all the footwork for you.
Instagram has been a launchpad for the latest makeup trends
With Facebook's video division continuing to make a big
impact on the social scene – and knocking on the door of
YouTube's popularity – Tubular Labs recently released a
of the top ten most watched Facebook compilation creators
for the month of August. And it's safe to say that these
creators have managed to amass a huge audience on the
Tubular Labs breaks down the creators with the biggest audiences on Facebook
Back in December, Instagram was celebrating passing over the
300 million user mark on its site, with a huge audience
drawn in with the ability to post photos and videos with
ease. But that's child's play compared to the record that
the Facebook-owned social site just reached.
Instagram announced that it has cleared the 400 million mark, with just 100 million joining since December
While video games as a whole are growing in reach and sales,
the format in which they're preferred is certainly changing
– and that may be bad news for makers of PC games.
The NPD Group reports that kids are preferring mobile games to PC games for the first time
Streaming sessions have become wildly popular as of late,
between broadcasts on gaming channel Twitch and
live-streaming through Periscope and Meerkat. Now, Mobcrush
wants a turn, as it has launched its long-awaited streaming
service for Android.
With Mobcrush's new service, the mobile company hopes to take on the likes of Twitch and Kamcord
App Annie has released its latest numbers on mobile games
for August, with an enormous surprise: Supercell has lost
the #1 position on the top-grossing chart, only the second
time this has happened in the last 19 months. The new #1 is
the world's largest game company, Tencent, which grabbed the
prime position global iOS revenue earner by virtue of two
new games: The Legend of Mir 2 and The King of Fighters' 98
Ultimate Match. App Annie noted that both of these games
leverage well-established IP, with the former based on a
hugely popular MMORPG from the early 2000s and the latter
based on a late 1990s title that was a hit both in arcades
and on consoles. Interestingly, both titles are only
available in China – which "further demonstrates the
growing importance of this market and the impact it has on
the worldwide rankings," App Annie noted.
The world's largest game company, Tencent, has grabbed the prime position as global iOS revenue earner
Want to see what's going down at the first ever TwitchCon
happening this Friday and Saturday in San Francisco?
[a]listdaily will be live streaming coverage of the event,
brought to you by ION, the Influencer Orchestration
Tune in Friday and Saturday for an exclusive look at what's happening at TwitchCon
Publishers are increasingly using the brand awareness and
popularity of major intellectual properties (IPs) to make
their games stand out. By tying their games to popular
movies, TV shows or comics, they are hoping to drive user
installs and, ultimately, revenues. At the same time, IP
owners see games as a way to gain additional consumer
revenues. Games based on IP have a history of failure and
success, making it crucial to understand what makes an IP
game great, and who plays and spends in these games.
Newzoo's latest report details how IP games are carving out an increasing market share in mobile games
With so many virtual reality devices on the way, some
consumers may be overwhelmed by what they have to offer –
and which one is the best way to go when it comes to a
Epic's new documentary series examine virtual reality to give consumers more understanding of VR
Usage of mobile devices for web browsing continues to be on
the rise, as comScore has provided a number of new
statistics showing just how powerful the mobile medium has
become as a whole, according to this report from
A series of charts reveal just what trends are dominating in mobile, as well as the power of mobile web
We already knew that Instagram was gaining a huge audience,
while at the same time introducing new advertising venues
that would no doubt be profitable for the Facebook-owned
site. But now, its popularity could easily overtake another
social network – Twitter.
New data from GWI indicates that Facebook's popular photo/video site could overtake Twitter soon enough
Considering the popularity of mobile devices these days, it
shouldn't be any surprise that a lot of companies are
looking to invest in mobile app installs, as that can be a
real draw for their individual programs and games. But now,
social networks are vying to get a bigger piece of the
A report indicates that mobile app-install ad revenue will reach an all time high – and social networks want in
The fantasy football industry has become a billion-dollar
business, with companies like Draftkings and Fanduel taking
a long-time casual game and turning it into an activity
shared by millions using apps that let you easily assemble
fantasy football teams and bet on the outcomes of your
choices. Now, a new mobile gaming technology company, iPro,
is taking the whole idea of skill-based competition based on
real football games to the next level. Ipro is bringing the
more than 40 million players of fantasy sports a new
experience – play-by-play sports prediction based on
dynamic odds with its new app ringit!.
Going beyond fantasy football to play-by-play prediction, iPro's mobile app looks to go for long yardage
While many companies thrive on using ads to get the message
across to customers, not everyone is a fan of them. In fact,
a large number of consumers have managed to utilize some
form of ad-blocking service – and it's becoming more of a
than you might expect.
Along with iOS 9, ad-blocking services are soaring in popularity, pushing marketers to develop new strategies
We've talked quite a bit in the past about Instagram's new
mobile advertising initiatives, but it also seems to be
doing pretty well in the gaming department, despite the high
costs that comes with them.
While the cost of Instagram ads is high, they are very good at user acquisition for mobile games
There has been a number of great marketing programs in the
past where TV networks have teamed up with social channels
to create buzz for new premieres and special programs (like
SyFy's Sharknado movies), to great effectiveness. Twitter
takes a large part in this, and with the fall season
premieres set to begin this week, they're not likely to slow
down anytime soon.
With more engagement through Twitter, certain TV programs are seeing better viewership and brand engagement
Virtual reality is becoming one of the hottest markets to
emerge over the next coming year, and Jaunt is ready to play
its part, based on its most recent round of fundraising.
Jaunt's raised $65 million to power its virtual reality technology, from Disney and other partners
Social media are redefining marketing in interesting ways,
and the recent events on Imgur[http://imgur.com/] – the
Internet’s largest image-sharing community – are an
excellent examples of this. Old Spice's marketing stunt has
been going viral on Imgur over the last few days, showing
just how powerful native advertising can be when brands
grasp the style, language and content that resonates with a
Imgur VP Steve Patrizi discusses how Old Spice is brand-building on the popular image platform
Native advertising has become a hot area for marketers,
especially those looking to get past ad blockers and the
tendency of customers to skip past advertising the moment
they notice it. Native ads have become an important revenue
stream for many media outlets, and a powerful performer for
advertisers when they are executed properly. The New York
Times and Netflix, for instance, created a powerful native
ad about women in America's prison system. The piece was
written in a raw, journalistic style, and provided plenty of
data. It was thoughtful and intriguing, even though it was
created to help promote Netflix's series Orange Is The New
Companies like NativeX are showing great results for native ads in games, and CEO Robert Weber tells us how
Red Bull brings a close to its StarCraft II Archon Mode Face
Off on Sept. 19 at The Fillmore in Silver Spring, MD with
some of the top pros teaming up to play Blizzard
Entertainment’s new multiplayer eSports mode. John
“TotalBiscuit” Bain will be on hand as a caster of the
livestreamed event (www.redbullbattlegrounds.com). The
YouTube personality and owner of StarCraft II team Axiom
gaming talks about the role Archon could play in changing
the landscape of eSports in this exclusive interview.
TotalBiscuit talks about the growth of eSports in this exclusive interview
When you hear that Activision has released a new game, you
start to think about Call of Duty or Skylanders – but
Activision's newest game is about as far away from those
blockbusters as you could imagine. Still, Activision is
going with a tried and true IP with an enormous audience for
its latest mobile game – the hit PBS series Downton Abbey,
now appearing in the Apple App Store, Google Play, and the
Amazon Appstore for the Kindle line.
Activision goes with a powerful license for its new mobile game – hit PBS show Downton Abbey
Pinterest has been around for five years and it's been
obvious the site has attracted a lot of attention and users.
Until now, though, the company has been shy about announcing
user numbers, pointing people to third-party firms like
comScore rather than announcing user numbers directly. Now,
Pinterest is changing its tune, according to Quartz: "Today
(Sept. 17), Pinterest announced that 100 million people use
the service each month, with the number of users, or
pinners, doubling in the last 18 months. International
users, which also doubled in the last year, now make up 45%
of its user base."
Pinterest now has 100 million users and is attracting more interest from marketers
There's been some pretty cool versions of the PlayStation 4
that Sony has produced, from the 20th Anniversary
PlayStation 4 to the Metal Gear Solid V Phantom Pain Edition
to the new Star Wars Limited Edition PlayStation 4. Now
there's a limited edition that you can only get if you're
very lucky – and you like tacos. Meet the limited edition
gold PlayStation 4 bundle, being given away every 10 minutes
at Taco Bell from September 24 to November 4.
Buy a Taco Bell Big Box, get a chance to win a unique gold PlayStation 4 bundle
Scopely has been experience rapid growth publishing hit
mobile games like Walking Dead: Road to Survival – Inc.
Magazine named Scopely the #6 fastest-growing private
company in California and #9 fastest-growing in the U.S.
That growth has led Scopely to expand the management team.
Financial technology veteran Steve Seoane has joined the
team as SVP, Publishing Platform, bringing with him years of
experience at large data-driven B2C companies including
Capital One, LexisNexis Risk Solutions and LifeLock. Seoane
will oversee the company’s analytics program to evolve the
platform and utilize all data from its millions of users
around the world to ensure the success of future titles.
Seoane spoke with [a]listdaily about some of the complex
issues ahead for Scopely and Seoane.
Scopely adds analytics expert Steve Seoane to the team, and he tells us how analytics can drive sales
Somehow everyday life looks infinitely better through the
right Instagram lens. These Instagram parents know how to
show off their brood, whether it's selecting the right brand
of juice, outfitting them in style, and finding the right
scenic outpost to take it all in.
Instagram's most influential parents are living the life with a few kids in tow
The voice of the advertiser has been heard by Facebook, as
the social media giant is changing to a 100% viewability
standard for Facebook ads, according to the latest report
from Ad Age. The change will take place sometime later this
year, but there's no minimum requirement for how long an ad
has to be on-screen before the advertiser is charged,
according to a Facebook spokesman.
Facebook is changing to letting advertisers pay only if 100% of an ad shows on the viewer's screen
The battle between Twitch and YouTube for streaming
supremacy is heating up, as YouTube aims to show that as the
underdog it's going to be aggressive at introducing new
features. At the Tokyo Game Show, YouTube announced that
Android phones will soon be able to stream live video onto
YouTube. No date was provided, but the update is expected
Streaming live video to YouTube via an Android phone is coming soon
Newzoo has released the Q3 update to the “Global Growth of
eSports Report”, the first ever comprehensive eSports
report launched in January. Newzoo is publishing quarterly
updates to keep its clients and the industry up to date on
the latest trends and developments in the eSports economy.
Based on recent research and analysis, Newzoo estimates a
higher year-on-year growth rate for eSports revenues than
previously anticipated. Revenues are now expected to reach
$278 million in 2015, up 43.1% from 2014. The number of
eSports Enthusiasts worldwide has also grown slightly more
than anticipated, from 89.7 million last year to 116.0
million in 2015. The eSports economy's growth is fueled by a
stack of KPIs: growing global connectivity, awareness,
audience, engagement and revenues per Enthusiast. Newzoo’s
Global eSports Audience and Revenues Model combines a
variety of data sources and validation methods to track all
these KPIs to come to a realistic and clear understanding of
why and how fast eSports is growing on a regional and global
Newzoo's latest update on eSports shows revenues reaching $765 million in 2018, fan base hits 165 million
Well, that didn't take long. It was just in July of this
year that Rocket League launched on PC and PS4, and the game
notched 5 million downloads by the end of that month. IN
August, we found out the game had sold one million copies on
Steam. The game has been a hit on Twitch, becoming the
fifth-most-watched game on the streaming service. Now
Psyonix is looking at offers to make the game into a film or
possibly a television show, according to MCV.
Psyonix, creators of the hit Rocket League game, have been approached about a film and a TV show
Adobe announced today that it's adding what it calls Dynamic
Creative Optimization, or DCO, to the Adobe Marketing Cloud,
according to VentureBeat. The capability means that
customized ads can be served up through a programmatic ad
platform, and display ads can be customized on-the-fly to
any group of users down to a single user, if so desired.
Programmatic ads have already reached an all-time high, as
we reported back in July. This technology should drive the
category forward even further.
Adobe's new technology allows ads to be generated on-the-fly for a segment of users, or a single user
There's plenty of anticipation for virtual reality products,
now that the PlayStation VR has an official consumer name,
Oculus Rift is holding a convention next week, and
HTC/Valve's Vive gear is getting closer. And let's not
forget more than million Google Cardboard VR viewers are
already in place, and Samsung's Gear is hitting stores
before the holidays. Still, it's good to see that there are
actual survey numbers to back up the excitement many are
feeling about the impending arrival of VR.
A new survey of 1.000 adults shows 11% have tried VR, and 30% are interested in trying it
Wargaming has been very successful with World of Tanks on
the PC, notching up over 100 million registered subscribers
and a huge amount of revenue. Now, though, the company's
success has spread to other games and other platforms. World
of Tanks has done well as the first free-to-play game on the
Xbox 360, and now on the Xbox One. World of Tanks Blitz is
generating good numbers on mobile. World of Warplanes is out
on PC, and World of Warships launches soon. Now, CEO Victor
Kislyi has announced at the Tokyo Game Show that World of
Tanks is coming to the PlayStation 4.
Wargaming's marketing director for Europe explains how they're bringing out the big marketing guns
[a]listdaily is your source for the hottest job openings
for senior management and marketing in games, entertainment
and social media. Check here every Wednesday for the latest
New jobs this week from Ubisoft, Kabam, Ayzenberg and more
The explosive growth of eSports into a multi-billion dollar
industry with a fan base expected to top 1 billion in a few
years has been extensively covered by the media. The focus,
however, has been on the high-profile professional events
– tournaments with millions of dollars in prizes,
competitions that fill major sports arenas, and the millions
of people that watch eSports livestreams. But that's just
the most visible part of the eSports iceberg, because the
massive audience is mostly amateur. One company that's
focused on the entirety of the eSports audience is Battlefy,
which provides tournament management services to the world.
Battlefy CEO Jason Xu tells us how his company helps the millions of amateur eSports players
The platform that has built its userbase on the ephemerality
of its content has debuted today a new monetization stream
with its very first in-app purchase: the ability to Replay
Snaps. While the Replay feature has been around for some
time, users have been limited to just one Replay per day.
Snapchat debuts its very first in-app purchase: the ability to replay Snaps
Sony held a big press conference at the Tokyo Game Show
earlier today, announcing many new games and finally
providing the consumer branding for its long-running Project
Morpheus virtual reality (VR) headset. The system will be
called PlayStation VR when it hits the market at some point
"early in 2016." Sony still hasn't provided a retail price
or a more precise release date for the VR device. We do now
that PlayStation VR will be connected to your PlayStation 4
console, and use PlayStation Move controllers along with the
PlayStation Eye camera.
Sony's Project Morpheus is now dubbed PlayStation VR, heading to market in 2016
There's a new social medium that's gaining ground rapidly,
with more than 10 million users, 10 billion pageviews a
month, and 1 million app users every minute. That is
Whisper, the Los Angeles-based startup that offers users
anonymity, unlike most social media. Now the platform is
reaching out to advertisers, running promos for brands like
Coca-Cola, Hulu, and 20th Century Fox, and preparing a
series of public service ads for the Ad Council.
How the "dark social" platform Whisper is making advertising a focus
While global ad spending is still massive, the latest
numbers show that earlier expectations for the year won't be
met, according to eMarketer. Back in March of this year,
eMarketer had forecast $577.79 billion for the total
worldwide spend in 2015, but now has revised that figure
down to $569.65 billion. The cause, it seems, is
"lower-than-expected ad spending in Latin America, North
America, and Western Europe," according to eMarketer.
Slower economic growth in some regions and maturing digital media cited as causes
The transformation of marketing in the last ten years has
been sweeping, affecting every part of the art and science
that is effective marketing. One of the fundamental shifts
has been moving to engaging with an audience in a
conversation, rather than just shouting at them through
advertising. The real power that some brands are embracing,
though, comes from turning that level of engagement into
something deeper and more far-reaching than a conversation.
It's encouraging your audience to become a community.
Building a community around a brand propels brands to long-term greatness
ESL One has grown exponentially in just over a year. At the
first event at the Commerzbank Arena soccer stadium in
Frankfurt, Germany there was only a handful of press as top
DotA 2 teams battles for over $200,000 in cash prizes. Fast
forward to August 2015 and the LanXess Arena hockey arena in
Cologne, Germany and 180 media members were on hand to cover
the Counter-Strike: Global Offensive tournament with over
$250,000 in cash prizes. The stadium was also nearly sold
out with over 11,000 spectators in attendance from around
Ulrich Shulze, VP of pro gaming at Turtle Entertainment, tells us how to fill a stadium
Instagram has found a great deal of success in its video and
display ads, making a reasonable amount of money in the
process. Now, it's ready to push forward with a couple of
With the use of Apple's 3D Touch display and a new ad program, Instagram's advertising is ready to take off
Facebook has already come a long way when it comes to native
videos on its website, drawing a huge audience as a result.
Now, according to a report from social analytics provider
Socialbakers, it's Twitter's turn.
A report from Socialbakers indicates that native videos are about to get a big push on Twitter
Michelle Phan has found such great success with her
beauty-based YouTube videos that she's managed to create a
start-up company called Ipsy, which concentrates on
beauty-related products. Today, Ipsy got a big boost by
announcing an immense round of funding.
The beauty eCommerce site Ipsy raises $100 million for expanding founder Michelle Phan's vision
Despite the fact that Nintendo has returned to
profitability, things have been a bit rough for the company
lately. Satoru Iwata, who had been serving as the company's
president since 2002, passed away unexpectedly back in July,
with game producer Shigeru Miyamoto and Wii architect Genyo
Takeda filling in ever since.
A successor to the late Satoru Iwata has been named and two execs have new titles as Nintendo shuffles its corporate structure
The content creators at Rooster Teeth have been around for
years, putting together memorable science fiction/comedy
programming that includes the likes of Red vs. Blue (which
utilizes footage from the Halo games for humorous results),
Achievement Hunter and more. Now, following its acquisition
by multichannel network Fullscreen back in 2014, it's making
more of a push onto the mobile scene.
Rooster Teeth, the popular digital entertainment studio behind Red vs. Blue,
has launched its own video app
It's true. There are some YouTubers out there who have made
a name for themselves and built huge audiences just by
unboxing some cool stuff from brands. Boxes aren't just
things holding objects anymore: the act of unboxing is an
experience that viewers are vicariously getting a lot out
Some YouTubers have made a name for themselves just by unboxing cool stuff from brands
The games industry, like other major industries, has its
fair share of trade shows, conventions, and gatherings to
bring members of the industry together. Gaming Insiders
Summit isn't trying to be a trade show or an exhibition, but
instead it's bringing together professionals in the game
industry to network and discuss the top issues of the day.
The founder of Gaming Insiders, David Kaye, tells us what to expect at the Gaming Insiders Summit
GoPro is a company that isn’t afraid to go to the extreme,
judging by all the sports athletes and other people that use
its camera line. And thanks to some savvy marketing by the
company, it appears to be paying off in a big way.
For GoPro, partnerships and UGC have gone a long way
When consumers travel on airlines, they usually have the
convenience of reading an in-flight magazine to pass the
time. Now, it appears that Uber is following suit.
With Uber's Arriving Now
magazine, passengers will have something to read while they take their trip
We already know how wildly popular Snapchat is, with
millions of users partaking in temporary messages through
their mobile devices. However, it may not be the only player
in the game when it comes to quick sharing.
A report from GlobalWebIndex indicates that Instagram Direct could pose a threat to Snapchat
Most mobile games these days have similar behavior when it
comes to launch – they get attention the first few weeks,
only to see it drift off as new applications arise. However,
according to deltaDNA’s Dr. Isaac Roseboom, there may be a
strategy that can keep retention on the rise.
deltaDNA’s Dr. Isaac Roseboom explains how games can get better retention with a longer soft launch
As the mobile games industry continues to grow, it's altered
the landscape of the gaming industry forever. While some of
long-time game publishers are still thriving by adapting to
the changes, others have departed (like THQ). Meanwhile, new
companies have grown to join the ranks of the game companies
with more than one billion dollars in annual revenue, though
that is still a select club.
DeNA West CEO Shintaro Asako talks about creating and marketing successful mobile games
With so many services (mobile and otherwise) available to
access them, applications have become quite popular with
users. So much, in fact, that they’ve managed to overtake
traditional television viewing, according to a story from
A new report from Flurry indicates that app usage has overtaken traditional television viewing – and it’s not slowing down anytime soon
Earlier this year, we reported that Twitch was holding its
first ever TwitchCon convention, which will take place
later this month (September 25th and 26th) in San Francisco.
Today, the popular streaming channel announced a number of
new exhibitors and events for fans to enjoy over the two-day
TwitchCon announces new tournaments and panels, and both Oculus and HTC will be on hand
The Pokemon series has been a huge phenomenon over the
years, with game releases on Nintendo platforms, and a
recent expansion into mobile with Pokemon Shuffle. Now, the
series will be introducing a new social side with the debut
of a forthcoming app for iOS and Android called Pokemon GO.
Coming to iOS and Android in 2016, Pokémon GO
enables players to “catch ‘em all” in real locations
While the items that utilize IoT (Internet of Things) based
technology are just picking up steam, chances are that
they’re going to be popular in the long run, especially
when it comes to usage in certain fields.
A new report from eMarketer
says more companies are set to take advantage of the Internet of Things in mobile apps
Analysis from SuperData CEO, Joost van Dreunen, follows:
Summer’s over, sales to pick up soon in August $979M games market, says SuperData's CEO
Apple delivered an impressive array of new products today,
and even a couple of surprises that had avoided the leaks
that presaged much of the announcement. The company also put
everything into one events, with news about the Apple Watch,
the iPad line, the Apple TV, and new iPhones. Importantly,
the main categories of apps that were displayed were games
and entertainment, showing Apple recognizes the importance
of these categories to the company.
Apple's powerful new iPhones, iPad Pro, and Apple TV have a strong games focus
For the past few months, Instagram has seen big success with
its ad program, although there have been questions in
regards to whether the company will stay true to a certain
format. However, it seems to be experimenting with new
things, as a report from AdWeek suggests that it's hard at
work on a prolonged video advertising, in the hopes of
attracting a few new brands.
With a new 30-second format, Instagram hopes to attract a new breed of brands to advertise
At first, brands were hesitant to invest in Snapchat's
elaborate advertising plan, citing its high fees and worries
over the lack of permanent placement. But it's become
something of a hit, with many reasons to invest in the
popular app – mainly its growing audience.
The "disappearing video" format has benefitted greatly from its audience, reaching four billion views a day
Marriott is no stranger to the world of virtual reality.
Last year, the company introduced an immersive 4D travel
experience, where consumers could be transported to various
locations using Oculus Rift headsets. But now Marriott wants
to bring this experience even closer to consumers, by
offering headsets that can be used from the comfort of their
Marriott is set to bring an immerisve 4D travel experience to their guests
The launches of Xbox 360 and PlayStation 3 helped the
consumer electronics companies sell millions of high
definition (HD) TVs first to early adopters and eventually
to mainstream consumers. Having all of that gaming content
in HD helped offset the limited HD broadcast content that
was available to consumers.
Carlos Angulo, senior manager of TV product marketing at Vizio, speaks on role games play in the 4K TV market
For months now, Periscope has dominated on the
live-streaming front. Ever since Twitter introduced the
competitive app a few months ago, it's been a big hit with
fans, even getting to the point that it easily eclipsed its
biggest competitor, Meerkat. But now, it appears that
Twitter could be bringing the application to a whole new
audience – Apple TV viewers.
The popular Twitter-based app could be making its way to Apple's new TV device, according to a report
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