mNectar's Playable App Platform Supercharges Engagement
The CEO of mNectar talks about how their app streaming technology gets 4x the retention of standard ads>
FEATURE!
Big Brands Gravitating Towards eSports
Male millennials are spending a record amount of time watching professional video game tournaments
SPECIAL REPORT!
Casual Connect 2014: Sage Advice For Mobile Games
Two seasoned industry executives, Gordon Walton and Eric Goldberg, offered advice on how to succeed in mobile gaming
SPONSORED
GrowthBeat — August 5-6, 2014
The data, apps, and science of successful marketing
Google (Reportedly) Finally Buys Twitch for $1 Billion
After months of rumors, it seems it's finally happened
Internet Celebrities Fine Bros. Debut New React Channel
“Instead of slowing down, we’re saying, how far can a company that could never have existed in the old system go?”
Major Copyright Suit Filed Against YouTuber
Old media files suit against new media, as Ultra Records claims copyright infringement by popular YouTube star Michelle Phan
That Darth Car Is Some Hot Wheels
Mattel has the hottest ride at San Diego Comic Con to promote its new Star Wars Hot Wheels line
Up To Half of Redbox Rentals Result in Purchase
Game rentals turn out to be an excellent way to encourage purchases according to Redbox rental service
The Ghost in the Xbox Machine
How video games can be emotionally charged no matter what they are supposedly about
When Facebook Ads Aren't Ads
Facebook is hitting new heights with ad revenue, but one format is sneaking in unpaid
INTERVIEW!
3BlackDot Ties Game And IP Creation With Sponsors
Ex-Machinima execs Angelo Pullen and Luke Stepleton talk about opportunities YouTube influences open up for brands in this exclusive interview
ANALYSIS!
What Facebook's Q2 Earnings Tell Us About The Future of Advertising
Facebook's 61 percent revenue growth points to the effectiveness of native ads
SPECIAL REPORT!
ION Introduces the Brand Channel Network
Software toolset aggregates the power of fans, advocates, influencers, bloggers, creators and their social media audiences
OneNote's Parody Clicks It and Notes It
The OneNote team loves taking notes on their Surface Pro 3 so much, they had to sing about it  
Best Cinematic Trailers of the Week
The best in video games, TV and movies are highlighted, including Guardians of the Galaxy
Yahoo Buys Flurry For $200 Million
Mobile analytics firm Flurry has a new home, and it's a surprising one as Yahoo makes the acquisition
Samsung Invests in Android Gaming For The TV
Google's Android TV gets a boost as Samsung invests in Bluestacks to help promote its Android gaming initiative GamePop
Chernin and AT&T Close to Buying Controlling Stake in Fullscreen
If the deal is completed, this would keep Fullscreen in the Chernin family
'Super Smash Bros.' Stalking SDCC Attendees
A new promotion will allow Nintendo to bring the forthcoming Super Smash Bros. fighting game to fans on the San Diego Comic-Con show floor
Guardians of the Galaxy In 'Disney Infinity'
Disney officially confirms the Marvel heroes Guardians of the Galaxy are debuting in the newest version of Disney Infinity
The Return of the 'Ninja Rap'
The new Teenage Mutant Ninja Turtles film features an interesting twist on the "classic" theme
SPECIAL REPORT!
Casual Connect SF 2014: Getting Details From Google, Mobile Publishers
The sessions at Casual Connect brought some detailed info on Google's game plans, and exactly how mobile publishers add marketing value
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