mNectar's Playable App Platform Supercharges Engagement
The CEO of mNectar talks about how their app streaming technology gets 4x the retention of standard ads>
ANALYSIS!
Let Games Be Free-To-Label
Why Google is making a mistake on labeling free-to-play games, and how it needs to be fixed
Twitter Teams Up With CardSpring To Pursue Online Shopping
The online-to-offline deals that CardSpring promotes will grant Twitter with a two-sided e-commerce strategy to pursue
Simpsons World Digital Hub Is Coming in October
FXX has now announced exactly how The Simpsons' digital presence will take shape
San Diego Comic-Con 2014 Preview
Big events surrounding TV, movies and video games are planned for San Diego Comic-Con as Hollywood and the games industry descend
Facebook Testing New Buy Button
This new Facebook Buy button functionality will serve alongside News Feed ads and Page posts
Simulation War Games Making a Comeback
Digital distribution and independent game focus are giving the simulation war game genre another chance
FIFA World Launching In Brazil
The hit soccer game will soon open up in a Latin American market
INTOUR Event Launching With YouTube Superstars
The INTOUR event will bring video stars from YouTube and Vine to the main stage
ANALYSIS!
Nvidia Prepares New Gaming Devices
Nvidia is getting ready to introduce a microconsole and a gaming-focused tablet as it moves beyond the original Nvidia Shield handheld gaming device
Why Instagram Isn't Interested In Your Links
What Instagram's 'War Against the Click' means for marketers
Xbox One Gets More Social With Update
The Xbox One continues to add features, with the next update bringing more social capability and mobile purchasing
QuakeCon Draws Gaming Crowd In Dallas
The yearly QuakeCon show grows bigger with various events
Target Dresses YouTubers to Push Brand to College-Aged Shoppers
Target goes where millennials go online... to YouTube
Pinterest's Next Steps For Ad Platform
Pinterest has updated its site to make it that much easier for consumers to explore specific interests
Harmonix's Up and Down Year
Some good news has emerged from famed developer of Rock Band Harmonix, but there has also been setbacks
Microsoft Closes Xbox Entertainment Studios
Microsoft is closing XES as part of restructuring, but work on key video programming like Halo will continue
'Weird Al' Yankovic Finds Online Success
Weird Al Yankovic, music parodist extraordinaire, has launched eight music videos in just over a week
ANALYSIS!
NPD: At Retail, Hardware's Strong, Software's Weak
The NPD US retail numbers are in for June, showing continuing strong hardware numbers and software down
ANALYSIS!
Casual Connect SF 2014 Preview
The Casual Connect show next week is packed with information – here's a look at some of the key sessions to catch
The Future of Wearables in Entertainment at Wearable Tech LA
Smart headphones, a headband with brain sensors, rocket skates and more at Los Angeles' biggest wearables event
Sony Dropped Eight Million Flower Petals On A Costa Rican Village To Promote TV
Sony covers the Irazú Volcano area with a flower petal for every pixel in their 4K Ultra HD TV
Copyright Office Says Aereo Can't Qualify as Cable Company
Aereo’s bid to obtain a compulsory license to retransmit broadcast signals gets rejected
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