Mountain Dew and Doritos Fuel Up For 'Call of Duty'
Mountain Dew and Doritos partner with Activision to enhance 'Call of Duty: Advanced Warfare'>
INTERVIEW!
About Ello: A Marketer's Thoughts About The 'Anti-Advertising' Social Platform
Ello has swept in on Facebook's territory this past week, billing itself as the anti-Facebook
FEATURE!
Win Tickets to Game Connection in Paris This Week
You have just one week only to follow us on LinkedIn for a chance to win
Play 'Forza Horizon 2' in UK Theatres
A new deal between Digital Cinema Media and Microsoft will bring the Xbox One Forza Horizon 2 racing game to movie theatres in the UK
Marriott Prepares Launch of Content Studio
The Marriott hotel chain is readying itself "to be the Red Bull" of travel entertainment
How 'League of Legends' Introduces Champions
A new League of Legends marketing effort unveils several must-play champions in an interesting fashion
CREATIVE: Microsoft Unveils Cube Connected Dance Experience
Microsoft has launched a new interactive dancing exhibit that recently made its debut at Seattle's Decibel Fest
Study Shows Consumers Prefer Non-Aggressive Marketing
Making a straightforward message in your pitches may be a means to throw consumers off
See How Price Affects Consumer Journey to Purchase
An intriguing comparison chart looks at the difference between $10 and $1000
Facebook's Atlas: The Ad Network Utilizing Facebook User Data Everywhere
Everything you need to know about Facebook's newest ad network, expanding offerings across devices and the web
INTERVIEW!
GameStop's Secret Weapon: Kongregate CEO Emily Greer
GameStop's game publishing business has been very successful on mobile, and its CEO reveals how
Top Five Emerging Consumer Brand Channels on YouTube
Brands have been jumping on the online video bandwagon in increasing numbers, and to their significant benefit
ANALYSIS!
Data-Driven Content Creation is Fueling Mobile Success
How consumption is different on mobile and what publishers, advertisers and even Facebook need to do about it
SPECIAL REPORT!
Mobile Gaming's Vast Potential
While mobile games have become a multi-billion dollar segment, there's still plenty of room for growth
FEATURE!
This Week In People: September 26
Get the latest top personnel moves in marketing this week in our new weekly feature
FEATURE!
This Week's #MustReads: September 26
Don't power down for the week without catching up on news about Ello, Facebook's ad revenue, YouTube's reign and more
FEATURE!
Brands Get In On Apple's #BendGate
When the iPhone 6 Plus got a little bent out of shape, brands saw marketing opportunities
Sony's PlayStation 4 Sales Boom
Sony's PlayStation 4 continues to beat sales expectations, making gaming the company's bright spot while the mobile business labors
Mobile Games Need To 'Scale Up'
Gree COO Andrew Sheppard explains why mobile gaming needs to change in order to keep its audience expanding
Vevo Investing In More Original Programming
The video channel Vevo is moving further into original programming, preparing to launch 100 new episodes of original shows this fall
CREATIVE: The Week's Best Branded Instagram Videos
GoPro, The Ellen Show and others make the top ten once again with their brand partnerships
Some Companies Are Rewarding Views of Branded Videos
See which companies are embracing a new rewards program for those who engage with their video content
YouTube Extends Mainstream Ad Efforts Across the Pond
YouTube’s efforts to advertise top creators and channels across mainstream outlets won’t be restricted to the US
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