Steve Fowler

Steve Fowler is a 23 year veteran of the interactive entertainment industry. He has been responsible for crafting the brand image and publishing strategy of some of the most successful and influential video games in the industry including Halo, Hearthstone and Marvel Strike Force.
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A Gaming Company’s Guide To Effectively Leveraging Social Media

I’m excited to announce that I’m leading the reboot of A List Games, which Ayzenberg originally…

How To Choose The Right Marketing Budget For Your Video Game

Early in my career I was a brand manager and very infrequently was privy to how…

How Cloud Subscription Gaming Could Sabotage The Long-Term Success Of Games

Cloud gaming subscription services have been hailed as a boon to game publishers and developers looking…

Why Focusing Exclusively On Short Term Metrics Can Cause Long Term Catastrophe For Mobile Games Marketers

I’ve been in the video game industry for over 23 years, working on the marketing and…

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