Steven Lai

Steven is an award-winning influencer marketing leader with over a decade consulting with Fortune 500 brands. Day to day - Steven leads ION, a.network’s dedicated influencer marketing company. With AList, he’s focused on sharing emerging trends and stories around the influencer industry.
Read More

Levi’s Doubles Its Product Views After TikTok Influencer Activation

Due to mandated business closures amid the coronavirus pandemic, retailers are leveraging social commerce to reach…

Why Now Is The Time To Leverage Influencer Partnerships

Originally published on ION. To understand the scope of the coronavirus pandemic’s impact on influencer marketing, Find…

Report: 60 Percent Of Marketers Plan To Increase Influencer Marketing Budgets This Year

Originally published on ION. (Editor’s Note: Though Linqia conducted its research before the coronavirus pandemic, marketers can still…

Coronavirus Causes Brands To Pause Affiliate Programs

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Influencer Marketing During The Coronavirus Pandemic

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Nike, Adidas Saw Biggest Boost From Influencers In 2019

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Brands Spend Nearly Half Their Budgets On Micro-Influencer Campaigns

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Marketers Are Doubling Down On Micro-Influencers

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Will This New Platform Help Prevent Influencer Marketing Fraud?

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

How Brands Are Working With Top TikTok Influencers

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

Gen Z, Millennial Trust Friend And Family Recommendations More Than Influencers

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

How Brands Are Activating Employee Influencers

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

More From Steven Lai