by Evan DeSimone

With over 20 years of experience in the ad industry, Jim Norton has had a front row seat to the rise of digital advertising. As head of advertising sales for AOL’s entire brand portfolio, he has steered the monetization of web media staples like The Huffington Post, Engadget, StyleList, AOL On and MapQuest. Norton also chairs the American Ad Federation, a position from which he has championed innovative partnerships as a means to keep the digital ad space vibrant and thriving.

We sat down with Jim to discuss his goals for the chairmanship, his insights into the digital advertising space, and how he sees the roll of video evolving both at AOL and as the future of the industry itself.

As chairman of the American Ad Federation, what do you hope to accomplish?

I’m a big proponent of partnerships. The truth is no one can win this industry alone. I think a big part of my role is helping big brands–and ad guys, and content creators, everyone–helping them see the huge benefits that are possible with successful partnerships. It’s more than just receiving ad money and spitting out ads. I don’t just mean superficial business deals–I mean really integrated partnerships. Successfully elevating a brand is elevating your own brand.

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This article was originally posted on VideoInk and is reposted on [a]listdaily via a partnership with the news publication, which is the online video industry’s go-to source for breaking news, features, and industry analysis. Follow VideoInk on Twitter @VideoInkNews, or subscribe via for the latest news and stories, delivered right to your inbox.