Transformers continues to be a huge franchise for Hasbro, and with plenty of toys on the market and a new live-action movie headed to theaters next summer, it doesn’t appear to be slowing down anytime soon. Now, it is “rolling out” onto another market: mobile.
Backflip Studios, a mobile publishing partner that Hasbro invested $112 million in a couple of years ago, has released Transformers: Earth Wars, a game that features many iconic characters from the franchise doing battle in a strategy setting, similar to Supercell’s best-selling Clash of Clans.
Developed by Space Ape, the game is now available for download on iOS and Android and features a storyline that follows the classic Generations Prime Wars trilogy, something die-hard fans of the series are likely to enjoy.
Hasbro and Backflip spared no expense in making Earth Wars a truly authentic Transformers product, even going as far as to bring back Peter Cullen and Frank Welker as the voices of Optimus Prime and Megatron, respectively. The duo voiced the characters in the original 1980s Transformers TV series and also lent their talents to the new films.
The game lets players choose between the Autobots or the Decepticons as they take part in a conflict that could “decide the fate of planet Earth,” through base-building and attacking strongholds for new resources. It unfolds in real-time, and features a fairly built microtransaction system, should players need to add more assets to their army.
Mark Blecher, senior vice president of digital gaming and corporate development for Hasbro, noted, “Transformers: Earth Wars offers players an engaging storyline and incredible gameplay experience. The game harnesses the unique strengths and abilities of hundreds of characters from Transformers lore, which really helps it to stand above existing real-time combat strategy games and delivers on the Transformers promise of “more than meets the eye.”
The companies previously worked together on another ’80s franchise, the action-packed G.I. Joe: Strike, for mobile, which has become a big hit with fans.
