The measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Also includes customer relationship management analytics, which comprises all programming that analyzes data about an enterprise’s customers and presents it so that better and quicker business decisions can be made (see CRM).
Recommended For You
Bringing Your Brand Purpose To Life With Raj Pudipeddi, CMO Of Align Tech, Makers Of Invisalign
Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of…
How Two Renowned Studios Collaborated To Launch The Elder Scrolls Online’s New Expansion
Two powerhouse creative agencies, Ayzenberg Group and The Mill, leveraged their collaborative expertise to support The…
Cash App x Ayzenberg: Rebuilding Brand Trust In The Age Of Skepticism
Trust has always been at the core of driving brand loyalty. Canvas8 reports that 65% of…
