The improvement in response, from a mailing list or prospect database, resulting from the application of statistical modeling or segmentation.
Recommended For You
Why Brand Marketers Should Take Cues From Fashion’s ‘Drop Culture’
Originally published at AW360. AW360 had a chance to sit down with Liz Aviles, VP of Market Intelligence…
Panera Seeks To Highlight Transparency With AR-Powered Mobile Ad Unit
Panera Bread launched an augmented reality (AR) ad unit for mobile devices that lets customers rotate…
Kohl’s Pull Out All The Stops For Omnichannel Holiday Campaign Centered Around Snapchat
Kohl’s has launched an omnichannel campaign called “New Gifts at Every Turn,” that includes a pop-up…
