The exchange of payment for access to channels the marketer does not own for the purpose of distributing the marketer’s message; advertising. Examples include buying ad space during commercial breaks within TV shows and radio programming, buying banner space on websites, running native advertising ads on Facebook and appearing within mobile apps in designated ad spaces.
Recommended For You
Hub Study Finds Voice Command Is Commonplace Among Consumers
Every year, voice control technology and usage continue to advance for media uses, home appliances and…
The Future Of Sports Marketing With Learfield’s Jennifer Davis
Jennifer Davis is the chief marketing and communications officer at Learfield, which has been around for…
2022 State Of Customer Data Platforms Report
The combination of the uncertainty of COVID-19, accelerated digital transformation and the impending end of third-party…
