The exchange of payment for access to channels the marketer does not own for the purpose of distributing the marketer’s message; advertising. Examples include buying ad space during commercial breaks within TV shows and radio programming, buying banner space on websites, running native advertising ads on Facebook and appearing within mobile apps in designated ad spaces.
Recommended For You
Building Internal Marketing Foundations With Lara Krug, CMO At The Kansas City Chiefs
Lara Krug is the CMO of the Super Bowl-winning Kansas City Chiefs. Before entering the NFL,…
Capitalizing On Shifting Consumer Behaviors With Tony Marlow, CMO At LG Ad Solutions
Tony Marlow is the Chief Marketing Officer for LG Ad Solutions, where he uses data-driven insights…
New Report: Most CMOs See Value, But Not A Game Plan For AI
A recent report by Sprout Social and The Harris Poll reveals that most marketers are ready…
