The exchange of payment for access to channels the marketer does not own for the purpose of distributing the marketer’s message; advertising. Examples include buying ad space during commercial breaks within TV shows and radio programming, buying banner space on websites, running native advertising ads on Facebook and appearing within mobile apps in designated ad spaces.
Recommended For You
Online TV Officially Reigns Over Traditional TV
It’s no longer just cord-cutting. Now, with the plethora of steaming options available—Amazon Prime, YouTube TV,…
New CMOs Take The Helm At Anheuser-Busch, Balenciaga, Trustpilot And More
This week sees a number of shifts in executive marketing roles. AB InBev names a new…
Social Media Has A Trust Problem
Social Media’s Trust Issues Are Global Is social media good for society? By and large, its…
