The exchange of payment for access to channels the marketer does not own for the purpose of distributing the marketer’s message; advertising. Examples include buying ad space during commercial breaks within TV shows and radio programming, buying banner space on websites, running native advertising ads on Facebook and appearing within mobile apps in designated ad spaces.
Recommended For You
Amazon Ads Benefit Other Channels; Beauty Brands Try On YouTube AR
Amazon steals the social media updates spotlight this week with the news on the acquisition of…
How Wendy’s Beefed-Up Social Media Presence Is Paying Off Big Time
Equipped with a tongue-in-cheek brand voice that bravely throws shade to its competition whenever it gets…
As summer movie season nears, brands are starting to unveil activations and product tie-ins to help…
