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A Comprehensive​ Marketer’s Guide To Cannes Lions 2019 Panels

AList shares Cannes Lions 2019 Panels

Are you packed yet? Ready to learn, discuss, debate, explore and connect with the fellow peers at one of the main marketing events of the year? Before you embark on the yearly journey to the South of France, do a little homework and learn what the crowd will be buzzing about at Cannes Lions this year with the must-attend panels guide, carefully curated for you by AList.

And by the way, we know you work hard and you like to play hard, so the complete party guide is to follow.


Monday, June 17th


Wake Up With The Economist

Every morning during Cannes Lions week you can join the lively discussion about the marketing industry issues and examine the true value of creativity in the challenges marketers face on a day-to-day basis.

When: Monday – Friday, 10:30 a.m. – 11:30  a.m.

Where: Cannes Lions Beach

Speakers:

Nina Bibby–CMO, O2

Syl Saller–CMO, Diageo

Diego Scotti–executive VP and CMO, Verizon Communications


Why Did We Stop Thinking?

This panel will explore the techniques marketers can use to effectively influence consumer decisions and what steps brands should take to find that “human truth.”

When: 2:30 p.m. – 13:00 p.m. 

Where: Audi A, Palais I

Speakers: Pedro Earp–chief marketing and ZX ventures officer, AB InBev


Welcome To A Brandless World

In this panel, you will learn how companies are building new brands for today’s conscious, tech-savvy, modern consumer.

When: 2:45 p.m. – 13:15 p.m.

Where: Debussy Theatre, Palais I

Speakers:

Matt Hofherr–co-founder and chief strategy officer, M/H VCCP

Aaron Magness–CMO, Brandless

Elizabeth Geri–founder, Wit & Whittle


Badass Women

In partnership with Meredith, the sessions revolve around some of the major disrupters in the marketing industry. The world’s most Badass Women in marketing (and not only) will share their outlook and experiences on great creative leadership and discuss what a badass future for the industry could look like.

When: Monday-Friday, 3:00 p.m. – 4:00 p.m.

Where: Cannes Lions Beach

Speakers:

Jodi Harris–VP of marketing culture and learning, Anheuser-Busch

Shelley Zalis–CEO, The Female Quotient

Maithreyi Seetharaman–co-chair, Fortune Most Powerful Women International


Tuesday, June 18th


It’s The Real Thing

“It’s The Real Thing” panel will focus on content marketing and what’s at its heart– a relationship between brand and consumer.

When: 10:30 a.m. – 11:00 a.m.

Where: Audi A, Palais I

Speakers:

Islam ElDessouky–head of integrated marketing communications, The Coca-Cola Company

Sasan Saeidi–CEO Gulf, J. Walter Thompson


When Worlds Collide: The Evolution of Creativity

Join Brian Whipple from Accenture Interactive and Droga5’s David Droga for a lively c about the moves they made, their view of the industry today and in the future and their hopes for it.

When: 12:00 p.m.- 12:45 p.m. Also available for watching online with digital pass.

Where: Lumiere Theatre, Palais I

Speakers:

David Droga–founder and creative chairman, Droga5

Brian Whipple–CEO, Accenture Interactive

Suzanne Vranica–advertising editor, The Wall Street Journal


Marketing Transformation And The Quest For Multisensory Brand Reinvention

In this panel, Raja Rajamannar, chief marketing communications officer at Mastercard will talk about the transformation of marketing in a digitally immersive world.

When: 2:45 p.m. – 3:15 p.m.

Where: Debussy Theatre, Palais I

Speakers:

Raja Rajamannar–chief marketing and communications officer, Mastercard


Fast, Cheap AND Great: Breaking The Laws Of Marketing Physics

Innovation will be the center of this panel’s discussion, highlighting the ways to solve human-centric problems.

When: 3:30 p.m. – 4:00 p.m.

Where: Debussy Theatre, Palais I

Speakers:

Brad Hiranaga­–chief brand officer, North America, General Mills


Has The Influencer Marketing Bubble Burst?

This panel will have three brief talks on the power, pitfalls rewards of influencer marketing. It will answer the questions of whether or not influencers still hold influence and do they still offer a viable and valuable option for brands?

When: 4:00 p.m. – 5:00 p.m.

Where: Audi A, Palais I

Speakers:

Ian Forrester–SVP research and analytics, Whalar

Ben Jeffries–CEO, influencer

Caspar Lee–CMO, influencer


Power To The People! The Blinding Effect Of “Consumer” Marketing

How can you move past bureaucracy and fear in order to build brand relevance? How can treating people like people, and overcoming stereotypes lead to impactful marketing? How can you build a culture of creativity by empowering your team and partners? Come to the panel and find out.

When: 4:15 p.m. – 4:45 p.m.

Where: Debussy Theatre, Palais

Speakers:

Marcel Marcondes–CMO, Anheuser-Busch USA, Anheuser-Busch

Dwyane Wade–NBA all-star, Olympic gold medalist, NBA


Storydoing: Moving Beyond Marketing To Bring Stories To Life

This panel, moderated by Havas Media Group’s global chief strategy officer, Greg James and PUMA’s global director of brand and marketing, Adam Petrick, will focus on , engagement and innovative brand experience.

When: 4:15 p.m. – 4:45 p.m.

Where: The Terrace Stage, The Terrace

Speakers: Adam Petrick–global director, brand marketing, PUMA

Big Sean–recording artist, Entrepreneur

Greg James–global chief strategy officer, Havas Media Group


Wednesday, June 19th


The Future Of Strategy

WARC’s annual Future of Strategy panel will unveil the results of the annual WARC Future of Strategy survey, stressing the latest trends in planning and strategy. It will then invite the panel speakers to share their advice on how to succeed in the marketing industry.

When: 10:45 a.m. – 11:30 a.m.

Where: Audi A, Palais I

Speakers:

Deirdre McGlashan–global chief digital officer, MediaCom

Crystal Rix–chief dtrategy officer, BBDO

David Tiltman–head of content, WARC, WARC


State Of Commerce 2019

In this panel, Scott Galloway will provide a No Mercy / No Malice perspective on the biggest trends, challenges and innovations impacting organizations and digital leaders and answers the question: How can a brand increase its revenue 10x and become a trillion dollar company? The four “horsemen:” Amazon, Apple, Facebook and Google will, of course, be at the center of the discussion.

When: 11:15 a.m. – 11:45 a.m.

Where: Debussy Theatre, Palais I Also available for watching online with digital pass.

Speakers:

Scott Galloway–founder, professor of marketing, Gartner L2, NYU Stern


Survivor’s Guide To The Adpocalypse

Burger King’s Fernando Machado and Marcelo Pascoa will go far beyond Burger King’s advertising to talk about how the brand continues to reinvent itself through design, technology and product innovation.

When: 12:00 p.m. – 12:45 p.m.

Where: Lumiere Theatre, Palais I Also available for watching online with digital pass.

Speakers:

Fernando Machado–global chief marketing officer, Burger King

Marcelo Pascoa–head of global marketing, Burger King


Beefin’ Up Brands: The Power Of Creative Transformation

Join Mark Read, Debbi Vandeven and Kurt Kane to explore and discover the secrets of the recent, award-winning work behind the reinvention of Wendy’s brand.

When: 2:00 p.m. – 2:45 p.m.

Where: Lumiere Theatre, Palais I

Speakers:

Kurt Kane–chief concept and marketing officer, Wendy’s

Mark Read–CEO, WPP

Debbi Vandeven–global chief creative officer, VMLY&R


Re-Inventing Digital Marketing With The Smart Camera

This panel will revolve the questions of how will the shift from 2D to 3D drive higher consumer engagement; when is Augmented Reality a relevant technology to enable better brand experiences; and how can brands and creators take advantage of visual search to engage with consumers in their physical environment.

When: 2:00 p.m. – 2:30 p.m.

Where: Interactive Stage, Palais II

Speakers:

Matthieu Lorrain–global head of creative, AR/Lens for Brands, Google

Alexander Nick–global go-to-market lead, AR/Lens, Google


Game Changers – New Blood Brands Come To Cannes Lions

Are game-changing start-ups the “disrupters” in the marketing industry or innovators? Come and hear from co-founders of Away, Hubble and Candid Co. and discuss.

When: 3:00 p.m. – 4:00 p.m.

Where: The Terrace Stage, The Terrace

Speakers:

Bobby Ghoshal–co-founder, Candid Co.

Jesse Horwitz–co-founder and co-CEO, Hubble

Jen Rubio–co-founder and chief brand officer, Away

Human-To-Human Marketing In A World Of Technology

In this panel, American Express CMO Elizabeth Rutledge will expand on what the company learned from its recent journey to promote the brand worldwide while balancing technology and the human factor.

When: 4:15 p.m. – 4:45 p.m.

Where: Debussy Theatre, Palais I

Speakers:

Elizabeth Rutledge–chief marketing officer, American Express


Artists Block – Using Blockchain As A Creative Medium

Blockchain can do so much more than solve issues of transparency and fraud. It can actually enhance creativity. Visit the panel and see for yourself how blockchain can be relevant to creatives.

When: 4:45 p.m. – 5:15 p.m.

Where: Interactive Stage, Palais II

Speakers:

Simon Gill–chief experience officer, EMEA, Isobar


Thursday, June 20th


What CEOs Really Think About Marketing, Creativity, And Growth

In this seminar, McKinsey and Cannes Lions will uncover the findings of a new study on evolving expectations of the modern marketing in the eyes of the CEO, CFO board of directors. But most importantly, it will answer the question of how has the role of the CMO evolved and what does it mean to be a marketing leader in today’s world.

When: 11:15 a.m. – 11:45 a.m.

Where: Debussy Theatre, Palais I

Speakers:

Biljana Cvetanovski–senior expert, McKinsey & Company

Jason Heller–partner, global lead digital marketing, McKinsey & Company


‘Disrupting Big’ – The Start-Up Approach For Global Organisations

In this session, Pedro Earp, joint chief marketing and ZX ventures officer for AB InBev, discusses AB InBev’s using disruption to provoke creativity by working with and learning from start-ups.

When: 11:30 a.m. – 12:00 p.m.

Where: Palais II Stage, Palais II

Speakers:

Pedro Earp, joint chief marketing and ZX ventures officer for AB InBev


Building Brand Love With Purpose, Brick By Brick

Join Julia Goldin, chief marketing o of the LEGO Group, to hear how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.

When: 2:00 p.m. – 2:30 p.m.

Where: Debussy Theatre, Palais I

Speakers:

Join Julia Goldin, chief marketing officer of the LEGO Group


Friday, June 21st


The Future Of Brand Experience Is Human Experience

In this panel, Optimist, along with the leading marketers from UberEats, Marriott and ŠKODA, will talk about the specifics of brand experience in different industries and explain how all brands should create quality experiences to build meaningful relationships with consumers.

When: 10:30 a.m. – 11:00 a.m.

Where: Audi A, Palais I

Speakers:

Marc-Andreas Brinkmann–head of marketing, ŠKODA AUTO

Jennifer Utz Ilecki–vice president, Buzz Marketing & Partnerships, Marriott International

Rose Odeh–CMO, Optimist


Simple Is Hard

Come hear from Apple’s Tor Myhren, who will talk about the importance of removing all “artifice and stripping both message and execution down to only what matters.”

When: 2:00 p.m. – 2:45 p.m.

Where: Lumiere Theatre, Palais I

Speakers:

Tor Myhren–VP of marketing communications, Apple


The Future Of AI In Advertising

This panel will explore the future of AI in advertising and highlight ways in which the marketing industry players can reach their goals by embracing new technology and emphasizing humanity.

When: 2:30 p.m. – 3:00 p.m.

Where: Audi A, Palais I

Speakers:

John Elder–CEO, Heat, part of Deloitte Digital

Jocelyn Lee–head of the AI advertising practice, Heat, part of Deloitte Digital


From Startup To Global Brand: How Away Redefines Performance Marketing

How do you define performance marketing today? What can you learn from D2C companies on building global communities of loyal customers is the real power of ‘brand’ today? This and more in the panel hosted by Away’s execs.

When: 2:45 p.m. – 3:15 p.m. Also available for watching online with pass.

Where: Debussy Theatre, Palais I

Speakers:

Selena Kalvaria–vice president, brand marketing, Away

Sarah Wattson–vice president, creative strategy, Away


The Road To Cannabis Normalcy: From Counterculture To Culture

In the controversial industry, where not much marketing work has been done yet, hear from Grey’s Anatomy star and social activist Jesse Williams, MedMen CMO David Dancer and Mekanism Founder/CCO Tommy Means. the speakers will touch upon how they used the industry’s restrictions to their creative advantage in building the world’s first major cannabis campaign.

When: 3:15 p.m. – 3:45 p.m.

Where: Palais II Stage, Palais II

Speakers:

David Dancer–CMO, MedMen

Tommy Means–founder and chief creative officer, Mekanism

Jesse Williams–actor, activist, director at August Moon

Moderator: Stephanie Paterik–executive editor, Adweek