This week in executive leadership appointments, Kohl’s and Choice Hotels International name new CMOs, while Carhartt names a new chief brand officer. 

Kohl’s Appoints Christie Raymond As CMO

Christie Raymond has been named CMO at Kohl’s, where she will lead marketing strategy, brand, creative, media and communications. Raymond is Kohl’s former senior vice president, media and personalization and holds more than 20 years of executive marketing experience.  She joined the company in 2017 from Walt Disney Parks & Resorts, where she held executive marketing positions for over 15 years. Raymond has served as Kohl’s interim CMO from May 2022. In addition to managing marketing organization, Raymond will direct loyalty strategies and programs, customer analytics and Kohl’s philanthropic initiatives and report directly to CEO Michelle Gass. 

“I’m thrilled to have Christie step into the role of Chief Marketing Officer for Kohl’s. She joined Kohl’s several years ago, bringing her tremendous experience and customer-driven leadership approach to the marketing organization,” said Gass. “She has been an asset to our senior executive team, and she will be instrumental in our continued path forward as we deliver great value, a compelling brand portfolio, and an inviting omnichannel experience to our millions of customers nationwide.”

Choice Hotels International Names Noha Abdalla As CMO

Noha Abdalla has been named CMO at Choice Hotels International, where she will lead brand-building, marketing, advertising and communications strategy. She will report directly to president and CEO Patrick Pacious. In addition to leading marketing efforts, Abdalla will direct the development of a new marketing technology and infrastructure roadmap for the brand. Prior, Abdalla was CMO for MyEyeDr., an optical chain backed by Goldman Sachs.

“Enhancing the guest experience is a cornerstone of Choice’s long-term growth strategy and a critical component of the leading value proposition we deliver for our franchisees daily,” said Pacious. “Noha is an experienced leader with a successful track record of taking world-class brands to the next level. As the company continues to add new experiences and offerings for travelers, we’re confident she is the best person to keep Choice’s finger on the pulse of evolving consumer preferences while driving loyalty and innovation to support our diverse portfolio of brands.”

Carhartt Names Susan Hennike As Chief Brand Officer

Susan Hennike has been named Carhatt’s new chief brand officer. She will report directly to president and COO Linda Hubbard. In addition, Hennike will manage the Product, Brand and Strategy (PBS) team, directing creative marketing, product and R&D strategy. Previously, Hennike was chief product officer at Bombas and president at Champion North America.

“Susan has an incredible reputation of growing emerging and established apparel brands across diverse audiences and reaching consumers creatively and authentically,” said Hubbard. “Her vision will help shape Carhartt’s future, improve the experience for all hardworking people and find new ways to reach those who have yet to experience Carhartt.”

Other Recent Appointments

  • After two years as the company’s VP of Marketing for Strategy and Solutions, Donna Prlich was named as Chief Marketing Officer (CMO) at Planet.
  • Rachel Thornton, vice president and CMO for Amazon Web Services, will leave her position after a decade for personal reasons on August 26. 
  • Jon Asher was appointed as juice bar chain Nekter’s first CMO. 
  • Developer skills company HackerRank appointed Monica Ohara as CMO.
  • Ballet Hispánico, the nation’s largest Latino heritage-focused dance organization, named Elaine Delgado as chief development and marketing officer.  
  • Spotter, a video monetization service for YouTube creators, has named Galvea Kelly as its first CMO.