This week in leadership updates, Peter Sherman is named Creator Plus’ head of marketing, FIGS hires Jami Pinto as chief product supply and sustainability officer, Good American appoints Jamaal Layne as first chief marketing officer and more.

Creator Plus Names Peter Sherman Head Of Marketing

Creator Plus has appointed Peter Sherman as its new head of marketing.

Prior, Sherman was senior vice president of HBO Max at WarnerMedia and also held various marketing roles at Google.

FIGS Taps Jami Pinto As Chief Product Supply And Sustainability Officer

Jami Pinto (formerly Dunbar) has been named FIGS’ new chief product supply and sustainability officer.

Pinto joins the DTC healthcare apparel and lifestyle brand from Under Armour where she held a number of executive roles including senior vice president of global product supply.

Before Under Armour, Pinto was Abercrombie & Fitch’s vice president of technical design.

Good American Hires Jamaal Layne As Chief Marketing Officer

Good American has tapped Jamaal Layne as its first-ever chief marketing officer, according to WWD.

With previous roles at Calvin Klein, Sonos, Inc. and Adidas, Layne brings more than seven years of marketing experience to the brand.

Strava Appoints Zipporah Allen As Second Chief Marketing Officer

Zipporah Allen, former chief digital officer of Taco Bell, has been scouted as the company’s second chief marketing officer. 

Allen fills a position that had been vacant since the company’s first chief marketing officer, Erik Joule, exited in 2015. Since then, marketing had been led by Gareth Nettleton, vice president of marketing, until he left Strava in June.

Before joining Strava, Allen held several marketing executive roles at companies including Taco Bell, Pizza Hut and McDonald’s.

Tommy Hilfiger Names Dennis Seydel Senior Vice President Of Marketing And Communications For North America

Tommy Hilfiger has hired Dennis Seydel as senior vice president of marketing and communications for North America. 

Seydel previously founded and operated as chief executive officer of Baumhaus Collective and served as FIGS’ chief brand officer. He also held a number of marketing leadership roles at companies like Uber and YouTube.