This week in leadership updates, Tommy Hilfiger Global appoints Alegra O’Hare as chief marketing officer, Ikea hires Linus Karlsson for the newly created role of chief creative officer, BookClub appoints Pamela Levine as chief marketing officer, Freshworks names Stacey Epstein chief marketing officer, Driscoll’s adds two new board members and more.

Tommy Hilfiger Hires Alegra O’Hare As Chief Marketing Officer

According to WWD, Alegra O’Hare, former Gap CMO, has been named Tommy Hilfiger Global’s new CMO.

O’Hare succeeds Michael Schneier, who stepped down in October.

Previously, O’Hare worked at Adidas for 11 years, including leading marketing for the Adidas Original brand.

Ikea Names Linus Karlsson Chief Creative Officer

Ikea has appointed Linus Karlsson to the newly created role of chief creative officer, which will span design, product development and marketing and communications.

Karlsson told the Wall Street Journal that he has worked with IKEA in several roles, including more recently as an independent consultant.

BookClub Hires Pamela Levine As Chief Marketing Officer

Pamela Levine, former president of global marketing at Twentieth Century Fox, has been named CMO of BookClub.

Levine previously served as CMO at HBO for nearly five years.

Talia Gerecitano also recently joined BookClub as the company’s vice president, original content marketing.

Freshworks Names Stacey Epstein Chief Marketing Officer

Freshworks Inc. has tapped Stacey Epstein to lead its marketing.

Ranked as one of the Software Report’s top 50 women leaders in SaaS of 2020, Epstein is currently a member of the Litmus board. Previously, she served as chief marketing and customer experience officer for ServiceMax.

Driscoll’s Adds Two New Board Members

Driscoll’s has welcomed two new members to its board, including Giannella Alvarez, former chief executive and board director at Beanitos LLC, and Graciela Monteagudo, former president and CEO of LALA US.

Pokeworks Taps Steve Heeley As Chief Marketing Officer

Former Veggie Grill CEO, Steve Heeley, has been named Pokeworks’ new CMO.

Heeley served as president and CEO of Earl of Sandwich for two years before taking on the role of Veggie Grill CEO in 2014.

Volkswagen Appoints Andreas Walingen Chief Strategy Officer

Volkswagen’s current head of group product strategy, Andreas Walingen, has been named chief strategy officer of the company’s passenger cars.

Walingen succeeds current chief strategy officer Michael Jost.

Prior to Volkswagen, Walingen worked at Porsche for eight years, most recently as head of end-to-end electronic architecture.

Equifax Elevates Julia Houston To Chief Strategy And Marketing Officer

Julia Houston, chief transformation officer at Equifax, has assumed the role of chief strategy and marketing officer.

Houston first joined Equifax in 2013 as SVP of US legal.

AB InBev India Promotes Vineet Sharma To VP Of Marketing

Anheuser Busch InBev India has elevated Vineet Sharma, its trade marketing director, to VP of marketing and business development.

Sharma first joined AB InBev India in 2016 as an associate marketing director.

Previously, he served as a global assistant brand manager at Unilever, leading Pond’s Men across South Asia.

JPMorgan Chase Taps Leslie Gillin For Chief Marketing Officer

JPMorgan Chase has appointed Leslie Gillin as CMO.

Gillin started out at JPMorgan Chase as president of co-brand cards in February 2017, a role she held for three years.

She succeeds Kristin Lemkau, who was named chief executive officer of the firm’s US Wealth Management last month.