Doritos is inviting consumers feeling quarantine fatigue to create the brand’s first television spot since the pandemic for a chance to win $150,000 and appear on television. The winning spot will be aired on the first Sunday of the NFL season in September.
Doritos announced the #CrashFromHome campaign on its social media channels with a 76-second video spot showcasing previous quirky user-generated content and incentives to participate.
Users can incorporate any of the 11 branded assets on the Crash From Home microsite including the Doritos logo, an image of Doritos and the Doritos crunch sound effect, then upload their video through a form on the site.
Doritos will form a compilation of the best entries into one television spot which will air during week one games of the NFL Kickoff, on September 13. Top entries will also be highlighted on Doritos social channels. The #CrashFromHome contest is open to US residents aged 18 and over from July 15 to July 28.
The campaign is an iteration of Doritos’ popular annual “Crash the Super Bowl” competition, which called on fans to create spots and upped the ante each subsequent year between 2006 and 2016. Since launching, the competition has seen over 36,000 entries and awarded over $7 million in prize money.
In May, Doritos partnered with Twitch Rivals to launch the Doritos Disruptor Series, an influencer-led series of 10 esports events across five different video games, giving streamers the chance to win $10,000 and free Doritos for a year. Call of Duty: Warzone streamer Tyler “TeePee” Polchow hosted the first two events on his channel.
