(Originally aired September 15th on LinkedIn Live.)

On the show today, we’re featuring a conversation between Ayzenberg’s Matt Bretz and head of entertainment at Unit 9, Davide Bianca.

Davide and Matt discuss the concept of experiential marketing and why emotion lies at the foundation of these experiences. Davide shares his ‘futurist’ approach to content creation and how various types of experiential are still viable despite the limitations imposed by physical distancing. Ultimately, the show is a call to arms for marketers to think more about the emotions they are creating with consumers rather than the experiences their campaigns provide.

About Listen In: Each week on Listen In, Bretz and a rotating cast of hosts from Ayzenberg interview experts in the field of marketing and advertising to explore uncharted territory together. The goal is to provide the a.network audience with actionable insights, enabling them to excel in their field.