Michael Smith is less than a year into his chief marketing officer role at National Public Radio (NPR) but has always approached his leadership position with a remit to create content that makes people think more critically about the world.

Smith began his position by understanding the existential purpose of the organization he was joining, including its cultural mandates and purpose within American society. In short, his first goal was to become an expert on the historical track of NPR.

Regardless of whether you’re in the world of media or not, there’s much to learn about general professional growth. Michael shares his secrets to making a job transition successfully, his perspective on the three stages of professional development as well as how he’s approaching NPR less like a ‘radio’ company and more like a media company and tapping into an expansive digital audience.

About Listen In: Each week on Listen In, Bretz and a rotating cast of hosts from Ayzenberg interview experts in the field of marketing and advertising to explore uncharted territory together. The goal is to provide the a.network audience with actionable insights, enabling them to excel in their field.