Stories we think you may have missed with everything that’s going on.
Walmart Is Pushing Harder Into Advertising
Business Insider
Walmart is launching a new dashboard for advertisers that shows how online ads drive in-store and ecommerce sales.
Why it matters: Akin to the technology advertisers use to buy ads on Facebook, Amazon and Google, the measurement tool will make it easier for advertisers to house all their data in one place and update it daily.
TikTok Helps Gen Z Learn About Social Justice Issues, Study Finds
Mobile Marketer
Social activism posts on TikTok have inspired 54 percent of Gen Z to engage in discussions with family and friends, and 44 percent to sign petitions, a study from Reach3 Insights found.
Why it matters: Brands should tailor their TikTok messaging to reflect Gen Z’s awareness of movements.
Contactless Tech May Make Or Break Small Businesses
Adweek
Eight in 10 consumers worldwide have changed the way they pay in order to reduce contact, and 54 percent of American consumers said they’d switch to a new store that installed contactless payment systems, Visa’s Back to Business study revealed.
Why it matters: In response, 67 percent of small businesses have created ecommerce sites, or adopted touchless technology.
‘You Get 2 seconds To Engage Consumers Online’: Mars Neuroscientist Shares Key Findings
The Drum
Marketers now have only about two seconds to get consumers’ attention via digital content, extensive neuroscience studies conducted by Mars show.
Why it matters: Because it’s difficult to elicit emotions in short form—the key to encoding your products into the consumer’s brain—brands should teach consumers about something and then show them the product.
Why Do Boards Have So Few Black Directors?
Harvard Business Review
The results of a survey HBR fielded between 2015-2016 to a small sample show that one barrier to the boardroom is the recruiting system for directors, which are ingrained on boards that lack directors who are racial/ethnic minorities.
Why it matters: In 2019, 37 percent of S&P 500 firms had no black board members, and in that same year, black directors comprised only 4.1 percent of Russell 3000 board members.
