A recent job listing on Microsoft’s corporate site has the blogosphere buzzing about the reemergence of Xbox’s Live Anywhere plan.
The Live Anywhere plan was first introduced in 2006 as an idea that Xbox Live doesn’t have to live just on the Xbox, but could be available through multiple mediums. So far, only the PC has had limited Xbox Live integration, and everyone thought the Live Anywhere concept would die on the vine.
The job listing suggests the Live Anywhere approach is going to tackle mobile and social platforms in a big way, something we should see in the next several months. Zune HD is rumored to work with the Xbox 360 in the near future, but nothing has been announced.
What are marketers to make of this One thing’s for sure, it s yet another way to engage a very captive audience from day one. The mobile and social platforms will only be as good as game developers and publishers make them out to be, so getting ahead of the game is step one.
There are only a few chances to be one of the first in front of an emerging market, and this is one of them.
[More at Ars]
