When a commercial makes such a strong emotional connection, it’s an effective way to market your product. If this commercial doesn’t move you, you have a heart of stone. Perhaps we can see game marketers make TV commercials with similar broad, emotional appeal. It would be an effective way to convince a broad demographic that your console was worthy of everyone in the family.
Campari’s ‘The Legend Of Red Hand’ Continues Its Branded Short Film Series
With “The Legend of Red Hand,” Italian aperitif brand Campari continues a tradition of short-film activations…
Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s To Update Brand Identity Over Racist Origins
Quaker Oats Co., a unit of PepsiCo, announced that it will retire the image and name…
Gary Goodman’s Creative Picks: The Art Of The Spectacle
First off, a huge thanks to the wisdom and insights of Rob Matthews and David Rielly…
