John Gaudiosi

Covering the world of videogames for nearly 20 years for print, online, video and television.

Under Armour’s App-Connected Shoe Ties To Long-Term Strategy In Gaming Space

This month, the Under Armour has had professional athletes test out its new UA HOVR Phantom…

With Cleveland Cavaliers Virtual Jersey Sponsorship, Hot Pockets Explores Esports

As the Cleveland Cavaliers releases one of the first NBA 2K League virtual jersey sponsorships—a Hot…

With Team SoloMid Partnership, Gillette Moves Deeper Into Esports

Procter and Gamble brand Gillette is partnering with popular global esports organization Team SoloMid (TSM) as…

Riot Games’ Esports Business Model Borrows From Traditional Sports

Riot Games has shepherded competitive gaming from hotel ballrooms to sold out sports stadiums like the…

‘Pitch Perfect 3’ Story Game Promotes Brand To Female Gamers

Universal Brand Development, a business segment of Universal Filmed Entertainment Group and part of NBCUniversal, is…

Sprint Boosts Its Mobile Brand Through Turner’s ELeague

Turner and IMG continue to attract non-endemic sponsors to esports. They’ve just announced that Boost Mobile—owned…

Mark Cuban, Dallas Mavericks Banking On Esports To Reach New Fans

Entrepreneur, investor and Shark Tank TV show personality Mark Cuban is gearing up his NBA team, the Dallas…

HP Brand Sees Promise In Franchise Model For Esports

Next year will see an unprecedented shift in the business of esports, as both Riot Games…

How The New York Yankees Will Shape Esports

If there are still brands sitting in the outfield wondering whether esports is a legitimate business…

Intel Explains Plan To Connect Esports With The Winter Olympics

Intel is one of the oldest brands to sponsor competitive gaming, having worked with ESL in…

Royal Caribbean Is Embracing Internet Of Things, Virtual Reality

The Internet of Things is drastically changing all aspects of life, including vacationing. Major cruise brands…

Grubhub Gamifies To Engage College Students On Snapchat

As gaming becomes ubiquitous across all age demographics, more companies are finding ways to blend social…