Manouk Akopyan

Manouk is the editorial producer for AList. He’s also served as a senior editor and senior reporter during his tenure. Prior to joining the team in 2015, Manouk was a content strategist for Tribune Publishing and the Los Angeles Times. Previous to that, he was an editor for NFL.com. He’s also written for USA Today and The Guardian, among various other publications and websites. He holds a bachelors degree in journalism from California State University, Northridge.

Brands Talk Best Practices For Approaching A Scholarship Strategy

Brands are using the time-tested tactic of company-funded scholarships to connect with young consumers. Scholarships perpetrate…

Emergen-C Pedals Into SXSW With A Mobile Revitalization Station

Vitamin supplement brand Emergen-C kickstarted an experiential campaign at SXSW to promote its newest products—and a moment…

Fox Sports Kickstarts World Cup Marketing Strategy at SXSW

As SXSW coincided with the 100-day countdown to the 2018 World Cup, Fox Sports saw an…

Express Teases New Retail Concept With One-Day SXSW Pop-Up

While SXSW brand activations tend to take place for anywhere between two and 10 days, fashion…

Land O’Lakes Cultivates Younger Users With SXSW Event

Land O’Lakes wants younger consumers to know that it’s more than just a butter brand. The…

ABC Marks ‘Roseanne’ Reboot With SXSW Pop-Up Restaurant

ABC is at SXSW promoting the return of hit show Roseanne with a pop-up eatery tapping into viewer…

Google Continues Making Case For Voice With SXSW Fun House

Google is making a case that it’s serious about competing with Amazon Alexa and seizing available…

Gatorade’s Experiential Marketing At SXSW Showcases Sports Technology

For a brand like Gatorade, SXSW certainly feels like a fitting place to further test its…

AMC Takes To SXSW To Promote Its Newest Show, ‘The Terror’

AMC is leveraging SXSW’s experiential playground to continue building up the marketing of its latest drama, The…

Bravo Wants SXSW Attendees To Con Social Followers With Fake Photos

Sometimes our daily lives on social media may seem more glamorous than they really are, and…

Bumble Brings A Mission To Promote Equality At SXSW

SXSW can serve as fertile grounds for singles who yearn for love or casual encounters on…

Starz Sets Sights On Women, Latina Market At SXSW To Diversify Audience 

Starz stepped into the experiential marketing scene at SXSW this year with a different strategy than…

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