Did you know that 14,500 tons of chips will be consumed on Sunday? Of course you didn’t because you’re one of the 114.4 million people too busy planning for an epic Super Bowl 50 party.

That also means you probably haven’t had time to digest the buffet of brands lining up to tackle your attention during the broadcast.

In case you’re like us and update a notebook of useless statistics, like, the Denver Broncos have a record five Super Bowl losses, with three of them involving the biggest blowouts in the game’s history, then here’s some food for thought: 61 brands paid nearly $5 million each to advertise in last year’s scintillating show.

Like Cam Newton handing out footballs to kids, [a]listdaily is in a giving mood, too. Enter some of the top creative minds at the Ayzenberg Group, a Los Angeles-based ad agency, to break down the Sunday fun day advertising game as if they’re Peyton Manning at the line of scrimmage.

Omaha! … Hut, Hut, Hike!

Editor’s note: [a]listdaily is the media arm of the Ayzenberg Group.

The price of Super Bowl ads has grown 75 percent in the last decade, reaching a whopping $5 million price tag for a 30-second spot this year. Why is it worth it? How can digital budgets and efforts be properly executed, and even be a centerpiece?

“It’s critical to recognize it’s not just the 30 seconds of fame – it’s all the coverage of the ads and the publicity and recognition that goes with it. Smart brands realize it’s also the ecosystem they build around the ad itself. There are brands that will jump in with just what’s in the ad – the 30 seconds and that’s it. For small brands this can really work. Loctite’s Super Bowl Ad from last year is a great example. It was clever, creative and made them ‘known’ instantly which is all they really needed to do. However, ‘known’ brands have to go farther to bring it home and leverage the opportunity more fully. For two years running Newcastle Brown Ale has cornered the market on this strategy – getting more buzz that those with ads during the game without ever buying a spot. For me the ad either has to be exceptional and wow me in 30 seconds or it needs to be compelling enough to make me want to learn more or dig deeper.”

– Rebecca Markarian, SVP Social & Digital

What creative trends will we see from advertisers this year?

“The creative will be a mix as always. I think we’ll see more comedy and ‘shock’ factor like Puppymonkeybaby where creatives are playing to the traditional winners – babies, pets and puppies. We expect a good majority of the ads to include A-list celebrities to add to the appeal. Given our work in gaming, we’re excited to already see some games like Mobile Strike on the roster for this year, too. Outside of the traditional 30-second spots we expect to see the real-time Twitter war rage on and brands duke it out for their 140 characters of fame.”

– Matt Bretz, Executive Creative Director

Companies like Amazon and Shock Top got in the game with their first-ever Super Bowl spot this year. How do rookies measure success and carry-on strong for the rest of the year?

“Measurement of success should always be tied as closely as possible to the actual business goals of the company. For Amazon they should be tracking traffic to the site and apps and orders placed to see if there is a lift day of and week following. Similarly, Shock Top should be looking to see if bottles are flying off the shelf faster than usual. Brand lift, mentions, engagement with fans and press coverage should also be tracked and quantified so that overall impact of the placement is understood.”

– Robin Barnett, Director of Analytics

Marriott, Budweiser and Pepsi are all going to be Snapchat Live Story Super Bowl sponsors, and an endless list of brands end up delivering unique content in real-time. Still, Snapchat, Facebook and Instagram are trying to loosen Twitter’s social grip. How can businesses win big on social media? 

“The Super Bowl is a huge second-screen event. Even people watching games with friends do so with the phone in hand to see what’s happening on their favorite social channels and share their own thoughts and commentary. Snapchat will draw more users and interest than ever this year given it’s exponential growth in user base and content partnerships, coupled with a reputation for cultivating shared stories from live events, influencers and the general public that are fun and interesting. Twitter will remain a primary funnel for real-time consumption of big game moments, but will lean more toward the 35-plus crowd with greater emphasis on text-based engagement than visual storytelling. Smart advertisers will put the right messages and types of content on each channel sticking to personalized, creative, vertical video on Snapchat and more text, image heavy content on Twitter.”

– Kassi Horn, Associate Director, Social Strategy

Mobile games like Game of War, Heroes Charge and Clash of Clans made a big splash in last year’s Super Bowl. This year, we have Pokémon. How can the games industry resonate with audiences much like the automotive and food and beverage industries do? Is there a new trade ready to take a seat at the advertising table?

“Gaming always has had a seat at the table when they wanted it and the lack of games had more to do with the game launch push happening prior to holiday – so there wasn’t much new to say. As with all entertainment, it’s now an all-year event and with persistent games like Game of War, there’s no reason to hold back from a Super Bowl push. We definitely expect to see more games, particularly in the mobile and online space push into Super Bowl where it makes sense.”

– Gary Goodman, Agency Principle & Executive Creative Director