Will Drickey

Weatherbeaten, windswept-faced old hire and USC graduate Will Drickey covers the news and explainer beats. He has previously done editorial, outreach and research work for Rare Bird Books, Adsum Magazine and Network of One, but he doesn't expect you to have heard of any of them.
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How Brands Showed Support For Pride Month

June is Pride Month, and brands around America are eager to show their support. From donating…

“It’s My Super Bowl”: Takeaways For Marketers From E3 2018

E3 continues to be the largest video gaming event of the year, and with 60,000 consumers…

Journalists, Influencers And Consumers: Reaching The Right Groups At E3 2018

With 60,000 extra potential customers filing into the Los Angeles convention center alongside flocks of game…

Cannes Lions 2018 Networking & Party Guide

With Cannes Lions 2018 come the networking events and parties—here are the ones on our radar.…

E3 2018 Networking & Party Guide

When the E3 show floor closes at 7 p.m., the real show is just beginning. The…

E3 2018: Game Publishers’ Contrasting Brand Strategies

Even before it was open to the public, E3 was the biggest event for the gaming…

E3 Going Through “More Evolutionary Than Revolutionary” Identity Shift

The Electronic Entertainment Expo is around the corner, and in its second year of opening its…

AList Picks: The Podcasts Worth Your Time

There are 240 different podcasts under the “Most Popular” tab for iTunes’ Marketing and Management topic…

Farfetch Appoints Ronojoy Dam As Creative Brand Director, And Other Hires

This week: Farfetch expands its branding team and Nitro Games undergoes executive management changes. Farfetch Appoints…

Announcing ‘Fallout 76,’ Bethesda Earns $210,000 EMV With One Tweet

Bethesda has long proven itself as a savvy player in the capricious attention game, drip-feeding its…

Internet Adoption Slows, E-Commerce Grows: Mary Meeker’s 2018 Trend Report

Mary Meeker and Kleiner Perkins’ annual internet trend report is on us, a 294-slide behemoth (though…

Report: Emerging Markets Push Mobile Growth Into Overdrive

As mobile connectivity in emerging markets has blossomed, so too has the growth in mobile advertising.…

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